5 Reasons to Invest in Paid Search Marketing for Your Company

Paid search is one of the most effective strategies today because it allows businesses to launch ads within the sponsored listings of a search engine. With this solution, business owners will often pay every time their ads are clicked, when their ad is displayed, or when they receive a phone call from a user after seeing the ad. 

One vital point to note about paid search is that a business doesn’t have to have a website to do paid search marketing, unlike organic searches. You can develop ads and link them to listings on directory websites. 

If you are not using this solution yet for your business, here are five reasons you must start today: 

  • Get Fast Results

Organic search engine optimisation (SEO) is indeed effective, yet they take time before you can see desirable results. With paid search marketing, you can anticipate immediate traffic to your website from search engines, which makes it a great strategy that can support your SEO marketing. 

  • Generate Qualified Leads

With paid searches, you can get more relevant leads to your website. This is because you get to target the types of consumers who are most likely interested in your brand. As a result, the traffic that you generate is most likely qualified ones that give you higher chances of conversion, instead of users coming from a broad target group. 

  • Gain Measurable Results

Know that you will be able to measure every aspect of your marketing campaigns, such as the number of clicks, the number of sales that come from these clicks, and many more. This type of information is crucial to your success and your overall marketing strategy as it will show you which strategies are not working, and which ones need tweaking. Eventually, you will get the right formula that you can implement to your marketing strategies. 

  • Get Recognised

One of the goals of businesses today is to improve their brand recognition. With paid search marketing, you can expect to get recognised even more, which will push your brand towards growth and success.

  • Save More Money

Many people tend to think that investing in paid search marketing is costly, yet this is where they’re wrong. There are so many benefits you can get from it, which makes it a cost-effective way to market your brand. Suppose that you have started a campaign but you find out that it isn’t working as you expected. In such cases, the option to pause is available. Even if you have a limited budget, you can set budget caps and the search engines will not spend more than that. 

 

Conclusion

Paid search marketing is indeed an effective way to market your products and services. If you own a business and you haven’t used this yet, it’s time to do so. Even without a live website, you can launch paid campaigns and make them work for your marketing efforts. 

When it comes to the cost, rest assured that you can always set budget caps so that you don’t end up spending more money than you intend to. That way, even if you have limited marketing funds, you can still use them to generate quality results without breaking the bank. 

Whether you set up a paid search marketing campaign via PPC or other forms, it’s very important that you have an expert who knows its ins and outs. This is because there are many factors that go into paid search, which is why you must consider hiring an ad agency that can help you launch successful campaigns for your brand. 

408 Media is a reputable company that specialises in paid search management in the UK. If you need professional help in getting your ads rolling, get in touch with us today for a free audit!

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admin September 23, 2020 0 Comments

4 Remarketing Campaign Tips That Actually Work – Our Guide

One of the most straightforward ways to increase your leads and improve your sales performance is by investing in your paid advertising strategies. 

However, here’s one truth that you must acknowledge as early as now: the majority of your prospects won’t convert on their first visit to your site. 

This does not necessarily mean that they are not interested in your product or service offerings. Neither does this suggest that driving traffic to your website is useless. 

What this insight tells you is that you need to remind these prospective customers of what you can do for them—regularly and in various ways. You need to draw their attention and encourage them to return to your site. This is where remarketing campaigns enter the picture. 

In the simplest words, remarketing is a paid advertising strategy that enables you to put your ads in front of people who have previously left your website without making a purchase. When done right, this campaign can successfully help prospects remember you, come back to your website and, ultimately, take action. 

If you haven’t utilised this paid advertising strategy to generate better ROI and growth for your brand, it’s high time to take action. Here are four effective remarketing tips to help you crush your next campaign and get incredible results: 

 

 

Know Who Exactly You Want to Reach

One thing you must always remember when it comes to remarketing campaigns is that not all prospects are equal. Some are going to be more valuable than others. Considering this, you must first use your current demographic data to determine who they are. 

Finding out who these people are will help you craft a remarketing campaign message that they will be able to relate to. 

 

 

Always Set A Frequency Cap 

In these campaigns, you basically keep reaching out to them until they convert. While this ideally helps you achieve your goal of getting prospects to convert, this may also drive people away in some instances.

Repeatedly showing the same ads to the same people, for example, may annoy them and even frustrate them. You can effectively avoid this disaster by making sure that you set a frequency cap for your ads.  

 

 

Consider User Behaviour

One way to know the best message to include in your remarketing ads is to examine your target audience’s recent online behaviour. 

For example, if your prospects have been visiting your ‘Technical Expertise’ page, showing them more information about the areas that you specialise in is your best bet. 

Studying your target audience’s interests and behaviour will enable you to create a remarketing campaign that speaks to them and their current needs. 

 

 

Employ Both Offsite and Onsite Remarketing Strategies 

All of the tips mentioned earlier apply to offsite remarketing. To get the best results, however, you must not forget the other half of the equation: onsite remarketing.

This involves monitoring the behaviour of your visitors while they are on your site and remarketing to them with a secondary message. This message is usually sent if their actions indicate that they are about to leave the site.

Employing both of these strategies will enable you to drive people back to your website and give them an offer that will be hard to resist!  

 

Conclusion

Remarketing campaigns will be your reliable buddies when it comes to getting the most out of your leads. They’re your tools to stay connected with prospects who did not convert on their first visit and eventually encourage them to make a purchase. Keep in mind, however, that you’ll need a solid strategy to see real results and increase your ROI. Follow the tips mentioned above to get started on the right track and you’ll be well on your way to crushing your sales goals! 

Want to work with an expert remarketing agency in the UK to drive your business to success? We’re the ones for you! At 408 Media, we use the latest methods and specialist technologies to turbocharge your marketing campaigns. If you’d like to join our growing family of satisfied clients, get your free paid ads audit today.

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admin September 23, 2020 0 Comments

4 Smart Tips for Doing Facebook Advertising the Right Way

There’s no denying the fact that Facebook is the biggest social network in the world. It boasts of 2.7 billion monthly active users, which is why companies are so keen on advertising on this platform. Doing so allows them to be where the consumers are.

Incorporating Facebook advertising into your overall strategy benefits your business in many ways. However, you should know that promoting on this platform isn’t as straightforward as it seems. The truth of the matter is that you may also lose a lot of money, especially if you don’t know how to use Facebook Ads correctly.

To help you steer clear of budget-depleting mistakes and do Facebook advertising the right way, here are some tips worth following:

1. Target the Right Audience

Facebook’s tools allow you to choose the group of people you want to be reached by your ads. You can segment your market according to demographics, behaviours, and interests, as well as their fields of study.

These features are helpful, but you must learn how to use them effectively. The key here is to understand who your target audience really is and be as detailed with the description as possible. This will guide you as you select your ads’ target audience. Ultimately, this will help you choose the right group to show your ads to and gain better conversions.

2. Create A Remarketing Campaign

Not all of your target audiences will be hearing of your brand for the first time. Some may have already been to your website before or have purchased from you previously. These people are considered warm leads, and they need a different kind of message to convince them to make a purchase.

This is where remarketing campaigns are particularly important. These campaigns enable you to keep in touch with customers who have expressed interest in your product and bring them back to your site.

3. Exclude Past Converters

You constantly have to monitor the performance of your campaigns and exclude those who have already converted. Showing the same ad to the people who have already purchased it is just a waste of money. On top of that, this can put them off, annoy them, and even drive them away from your brand.

You can avoid all of these by creating a Custom Audience and proceeding to the ‘Exclude’ feature. This is where you can select the people who have already converted so that they will stop receiving your ads.

4. Maximise Facebook Analytics

Facebook Ads has an amazing set of analytical tools. Make sure that you utilise this to track the performance of your campaigns, identify which strategies are working, and refine your execution.

When it comes to Facebook advertising—and any other form of online advertising, for that matter—analytics is important to succeed. You must regularly track your efforts, analyse insights, and use the data you gathered to adjust your strategy accordingly. With this, you will soon develop ad practices that will work wonders for your business.

Conclusion

Advertising on Facebook will bring a lot of benefits and advantages to your business—as long as you do it right. If you do not pay close attention to your executions and rush through the process, you’re highly likely to lose a lot of money because of ineffective ads. On the contrary, following the tips mentioned above will help you get started on the right track to a robust Facebook advertising strategy.

Do you require the services of an experienced Facebook ads agency in the United Kingdom? We can help! At 408 Media, we can drive scalable revenue growth for your business using our proven strategies and techniques. If this sounds like what you need, get in touch today!

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admin September 17, 2020 0 Comments

4 Audits You Should Conduct to Improve Your Facebook Ads

Facebook has quickly grown to become one of the best ways to advertise your company on social media. With its massive reach of almost 3 billion monthly active users, that’s an impressive pool of customers your brand can access.

As an advertiser on Facebook, you’re likely interested in improving your campaign’s performance to reach more customers and generate more engagement. Although each ad account needs a unique strategy that caters to its specific needs and audience, there are some techniques you can do to check on your ad performance, like conducting an audit. It will help you understand the characteristics of your ad delivery, its impact, and numbers. Here are four audits you should accomplish that will help you improve your Facebook Ads performance:

Evaluate Your Accounts By Overview

First, evaluate your accounts at a summary level before diving into campaign-level or ad-level specifics. It’s best to optimise your ads and campaigns from an account overview, as this combines and summarises the data from the two. It’s a more straightforward way to assess and build on your strengths while addressing your weaknesses without having to analyse each campaign.

Your account overview is an excellent source of information you can use to evaluate your ad performance. It shows you the overall cost per action or purchase, cost per click, overall click-through rate, and total return on ad expenses. Knowing these will help you weed out the bad campaigns from the well-performing ones.

Understand Each Placement

Next, understand your placements and determine which ones are giving you the highest performance and the most delivery. You’ll get insight on where to focus your budget and which campaigns are most effective in well-performing placements.

For example, even though you may be focusing on Facebook ads, you might find that your ads on Instagram are performing much better. You’ll want to optimise your budget for Instagram by using dedicated campaigns that are more native to Instagram.

If you have placements that continue to underperform especially after spending a sizeable amount, you should consider discontinuing them.

Breakdown by Demographics

Next, conduct an audit that analyses your demographics. It’s essential to understand how different groups of people are responding to your ads, just like how they’re responding to ads on different placements.

With this key insight, you’ll know how to write copy that effectively captures the attention of various demographics. Although you’ll boost ad engagement and performance with specific demographics using this tactic, keep in mind this may not apply to your target demographic. If other groups of people are responding better to your ads than your intended target, you’ll want to adjust your marketing strategy.

Look at Geotargeting

If you’re running ads in several places, especially different countries, you’ll want to focus on geotargeting. This will help you determine the countries your ads are most effective in, allowing you to tailor campaigns that will capitalise on their interest and attention. You can also optimise your prices per ad to suit the countries in which they perform well, helping you save money while maximising your ads.

Geotargeting will also help you rule out countries that may hurt performance. If your campaigns are consistently underperforming at a particular location, you’ll want to consider cutting your losses and discontinuing your campaigns there.

Conclusion

Advertising your products and services through Facebook Ads is a great way to expand your reach, and analysing them for performance is crucial for ensuring their success. While Facebook does much of the work for you by automatically optimising delivery and targeting the best prospects, it’s vital to learn how to fit your campaigns across multiple platforms and tailor them to each of their strengths. By conducting these audits, you’ll make more informed decisions and optimise each campaign better to create a more successful ad strategy.

Need some help with your Facebook ads management? Let us know at 408 Media! We are a results-oriented paid search company that is known for delivering outstanding results. We’ve developed our own unique strategies and techniques that have brought extraordinary results to our clients. Get a free audit today!

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admin September 17, 2020 0 Comments

4 Reasons You Need to Use Google AdWords

Whenever your customer looks for a product on service on Google, there’s a mini bidding war that occurs faster than the speed of lightning full of advertisers fighting for their click. Ranking high on a search engine is one of the most effective ways to grow your online presence and, eventually, improve your sales. Given the stratospheric number of searches that occur on Google every second, your presence on the SERPs offers a prime opportunity to grab the attention of your customers.

Fortunately, some tools can help you with this—offered by Google themselves! Google AdWords is a wonderful way to get your clickable ads to your audience’s screens. Here are four reasons your company will benefit from using this tool:

Google Extends You Their Astronomic Reach

You know that a company has achieved unreal success when they’ve become a verb, and that’s precisely what happened to Google. People have turned to the search engine for years to answer their most burning questions; in fact, Google processes an outrageous 2 trillion searches per year. Per day, that’s over 5 billion searches.

With that sheer number of searches, advertising on the platform is a no brainer. Using Google AdWords to feature your clickable ad will bring customers one step closer to your business, making them prime for conversion.

Your Company’s Brand Recognition Will Grow

When you first hear of Google AdWords, you might imagine that it involves driving traffic to websites through pay-per-click ads that appear on search engine results. However, Google AdWords is capable of doing more than that.

With Google AdWords, your potential customers are regularly seeing your brand, tagline, your products and services, and whatever messaging you use to promote your company. The tool also allows you to focus on brand awareness by choosing to display your ad to more people instead of concentrating on getting their clicks. As people repeatedly see these bits about your company, they’ll be more encouraged to check you out—and that’s the whole goal of marketing, isn’t it?

The Data is Easy-to-Understand

Promoting your business involves a lot of trial and error, and sometimes, you can’t actually tell when something is going well or poorly. Even with the use of specific analytics dashboards, it’s hard to figure out what’s working and what isn’t.

Fortunately, the engineers behind AdWords are well aware of this. They have designed it to be simple and easy to understand. You can find out essential information such as the impressions, clicks earned, and your keywords budget. You can even use Google Analytics to see your website visitors’ behaviour to find out the pages they frequent the most.

You’ll See Fast Results!

Your digital marketing strategy likely factors in search engine optimisation (SEO), which serves as the foundation of high traffic websites. Those that have fought to appear on page one of a search feature content that is well-written with strategically chosen keywords. These are also websites that have racked up an impressive number of backlinks, which is the most crucial factor for ranking high. In fact, showing up on the first pages—especially as the first result—can take years.

AdWords helps you get there much quicker and much more efficiently. In fact, you’ll have the chance to vault over all the other organic results that have naturally made their way to the front page. You’ll grow your presence quicker, rank higher, and enjoy the clicks you’ve always dreamed of.

Conclusion

Getting your ads out there and making sure they reach the right audience can be challenging, but Google AdWords simplifies the process. Whether you’re a new business or have been struggling for years to get the front page, this handy tool is essential for achieving your SEO goals. Your brand will be at the forefront of your customers’ minds in no time.

Need some help with your AdWords? 408 Media is here to help! We are a UK-based PPC agency that delivers top results for our clients using our unique and proven strategies. We’ve built strong partnerships with Google, Facebook, and Bing, which helps us give our clients the edge they need to succeed. Get a free audit today!

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admin September 10, 2020 0 Comments

4 Valuable Tips for Building a Successful PPC Campaign – Our Guide

There are many ways you can market your products or services in the digital market, and one most preferred method is through a pay-per-click (PPC) campaign. This marketing strategy helps ensure brand awareness for your business. Advertisers pay a fee for each click their ads receive. Typically, these PPC campaigns are hosted by top search engine platforms.

The primary goal of a campaign is to lead visitors to your website or landing page. This strategy can provide fast and measurable results, target the right audience, and build brand awareness, to name a few.

If you are planning to run a PPC campaign, here are four essential tips that can help you achieve success:

Tip #1: Identify your audience

Do not run an ad campaign without first identifying and finalising the profile of your target audience. No matter how great your ads are, if it doesn’t reach the right audience, it will not be effective, and you will only waste time and resources.

One step that you can take is to learn who is searching for the type of product or service you offer. You can do this by conducting a deep search on Google or other search engines. If you have an existing website or social media pages, you can review the profile of your current audience and design your campaign to their profile.

Tip #2: Create striking visual ads

In recent times, people online engage more on visual content than text. With that said, make sure that you design your ad appealing enough to encourage people to click it and purchase a product or service. At the same time, make sure to be consistent with your branding because this builds your reputation and your audience’s trust in your business.

You can be creative as you want, but make sure to add only the necessary texts and visuals. The last thing you will want is to confuse your audience and ignore your ad. Put minimal text and focus on visuals as much as possible.

Tip #3: Build an appealing landing page

Once someone has clicked your paid ad, your next goal is to convince them to purchase your product or service. Of course, it is not considered a success if people merely keep on clicking your ads without buying – which is the primary goal of your PPC campaign.

To achieve that, you must build a solid landing page that stands out. This page can help you gain leads and contacts that you can use as a reference for other future campaigns. More than that, this page will help convert random visitors into real customers when used and designed effectively.

A compelling landing page must also contain detailed information about the product or service that you offer. Make sure that you present it engagingly to convince your visitors to buy. By using visual content, such as video materials, it also promotes your offer in a quick yet informative and convincing manner.

Tip #4: Retarget past and current audience

When building an ad campaign, remember to not restrict yourself from targeting new customers but consider retargeting past audiences as well. These previous audiences refer to users who had previously engaged with your site or have abandoned your product or service in their cart. One advantage of retargeting is that you can ensure that these individuals are interested in what you offer or at least familiar with your products or services.

To maximise your PPC campaign retargeting, publish an ad for the Google Display Network (GDN). It helps reach a specific audience at the right time, and target the right websites that can show your ads.

Conclusion

Pay-per-click campaigns are one of the most effective online marketing strategies; it is much easier and convenient to do. Other than that, it can provide measurable results that you can use to create a more effective strategy and marketing approach. When running an ad, always make sure to identify your target audience, create sticking visual ads, build an appealing landing page, and retarget past and current audience.

If you are looking for a PPC marketing company in the UK to assist you in your campaign, you have come to the right place. Our experts can even help you with your remarketing efforts to ensure a successful campaign. Get in touch with us today for a free audit!

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admin September 10, 2020 0 Comments