Introducing Google Responsive Search Ads: What to Know

Google has a new feature to roll out in the market soon, and it is expected to be huge. Responsive Search Ads is one of the most innovative features it introduced since the first release of Expanded Search Ads in 2016, and it is going to be life-changing for advertisers. This article will tell you the important information you need to know about this latest Google feature.

Responsive Search Ads: What Is It and What Makes it Different?

Responsive Search Ads is a search ad format by Google that is their biggest and most flexible one yet. It lets advertisers create multiple ad studies that adapt and show more relevant messages to audiences. 

Google, through the Responsive Search Ads, allows you to create and test different ad combinations. You can input up to 15 headlines and four descriptions, giving you more than 43 thousand possible combinations. Each of the multiple entries enables Google to adapt your ad’s content to match your target audience’s search terms. It also allows Google to monitor which among your thousand entries performs best. Over time, they will serve the best combination for each searcher, based on their browsing behaviour, browsing device, and the keywords they use. 

According to Google, Responsive Search Ads is expected to have a 5 to 15 per cent higher click-through rate (CTR) compared to traditional search ads. 

Creating the Responsible Search Ad

Creating this ad is simple, and it is similar to how you make expanded search ads, except that there are more headline and caption boxes. Here is a quick and easy guide: 

 

  • Click the blue “+” icon and select “Responsive Search Ad”
  • Input your ad’s Final URL or the landing page for the ad
  • Customise the display URL, if you want
  • Add up to 15 different headlines
  • Add up to four different descriptions
  • Optional: Add a tracking template by expanding the Ad URL options
  • Click “Save New Ad” 

Your ad will be reviewed and go live once approved. As of this writing, this feature is still in beta mode, but expect it to be available to all advertisers in the latter part of this year. 

Important Note: A Responsive Search Ad needs to have at least three headlines and two descriptions at the minimum, but do not settle for this number. Target more for better results, but do not forget to make each entry unique and well-thought-out for better results.

How Will It Look Like?

If you expect to see all three headlines in one ad, it still depends on the screen you are viewing it on. While Google will try to use all of the data you provide, it will also adjust according to the screen in use. Therefore, if you are using a mobile phone with a smaller screen, you may see fewer components of the Responsive Search Ad. 

However, the minimum they will show is at least two headlines and one description, making it still the longest and largest search ad existing yet. Google will test headlines in different positions every time, but pinning a particular headline or description is also possible. 

Conclusion

Google Responsive Search Ad is an exciting new feature on Google, giving flexibility and options to marketers. With it, Google helps advertisers find the best combinations that will work and make their expenses worth it. Once the feature reaches your dashboard, remember to follow the best practices for better results. 

Are you looking for Google Ads specialists to help you make your advertisement efforts more strategic and viable? 408 Media is a Google Premier Partner agency that can help you improve your overall digital performance. Contact us today to learn more about our services. 

 

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admin October 29, 2020 0 Comments

Facebook Ads & PPC: A Match Made In Heaven

With billions of users logging onto their applications daily, Facebook continues to be a behemoth in the realm of social media and online connectivity. Nowadays, it has evolved into a platform for businesses to set up and thrive alongside connecting friends and family. On its own, Facebook has its own kind of search engine optimisation, and ultimately its own advertising platform. This platform has made it possible for businesses to extend their reach through social media marketing tools. 

When it comes to the entire picture, any professional digital marketing agency in 2020 is continuously looking for ways to improve clients’ growth in advertising and strategic placement. However, what many don’t consider is taking a more comprehensive range of tools available online to maximize the fields of advertising. Facebooks ads management is an incredible tool that works amazingly well on its own, and meshing it with PPC services can do even more for a business. 

Why Facebook Ads Management Is a Necessity

In general, social media reaches a larger audience due to the user base available at all times. Daily use of social media is at an all-time high, and these numbers continue to grow each month. The most significant part about the platform is that social media marketing brings plenty of opportunities to interact with an audience than company website visits. Facebook was founded to provide a platform for easy communication and interactions and has gone above and beyond since.

Secondly, Facebook ads can redirect people into your online store with better optimization for sales and conversions. More organic visits and increased retention rates often mean improved site SEO, so having a correctly set up social media account will hike up site SEO ratings. Facebook ads management acts as a catalyst for visibility that can successfully promote business website growth. 

Lastly, Facebook ads have unparalleled targeting mechanisms. With the ability to tie into a user’s account details, ads can find a specific demographic and promote products and services. Targeting the right audiences is explicitly an essential part of what makes advertising successful, and Facebook ads management has shown this to be their strength. 

Why PPC Advertising Is Ideal To Run Simultaneously

Those who run into a Facebook ad are unlikely to convert instantly due to many reasons, which is typical with all advertisements. Not everyone sees an instant need for things, which is true for all kinds of promotional strategies. However, when the need arises, there is a point where someone will get a lightbulb moment and say, “Hey, I’ve seen this on Facebook before!” At this point, they are probably struggling to find the ad, which has been lost due to Facebook’s algorithms. The next ideal step is that they take to Google and search for your brand. 

When they remember your brand name through the Facebook ad, searching it on Google and finding that it appears instantly means that you have earned yourself a lead or conversion. This reason is the primary reason why investing in PPC management is just as important as any other advertising campaign. Running PPC advertising in tandem with Facebook ads is a great way to land increased conversions over time, as social media gives them an idea that your brand exists. 

Conclusion

Advertising is challenging, but when a comprehensive strategy is in place, the returns on investments can be generous. In digital marketing, various agencies invest heavily in a variety of tools to boost visibility and create better rankings on search engines. These tools can add improvements to the overall business brand identity by investing in a set of social media marketing agency services due to these platforms’ massive user base. 

408 Media is a premium digital marketing agency in the UK that is results-driven and offers various services backed by gathered data. Improving conversion rates, building better campaigns, and overall developing top-tier strategies is part of the game plan at 408 Media. Contact us today for more information on the creative process we provide each client. 

 

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admin October 29, 2020 0 Comments

Brand Audit 101: What It Is and Why It Is Important

Your branding is a powerful tool that lets you attract your target audience and make your product and services instantly recognisable. To help the public perceive a certain way about your brand, you must regularly perform a brand audit. 

What Is a Brand Audit?

A brand audit is a process of evaluating your brand’s position in the marketplace and the way everyone perceives it. It aims to determine your strengths and weaknesses, make your brand more memorable, sharpen your image, and help you stand out from your competitors.

Why Do I Have to Perform a Brand Audit?

The way your target market views your brand impacts your competitiveness. It’s what makes you distinguishable from other businesses. 

While the perception of your brand isn’t always associated with the quality or benefits of your products and services, building a favourable image helps you be known as a trustworthy brand. It also influences the way people interact with your brand, which shapes your success.

Performing a brand audit lets you find out how your audience sees you. If you get negative opinions and discover negative press surrounding your brand, you can find ways to make sure public perception about you improves.

What Are the Elements of Brand Perception?

Everything your business does affects your brand perception, from your products and services to your logo and customer service. However, the major elements that make up your brand are the quality of what you offer, the price of your goods and services, and the value you give your customers. These elements also include your reputation, your personality or voice, the visual elements you use, your marketing stance, your target audience, and your company culture.

Aside from those, the heart of your audience’s perception is the familiarity of your target audience with your brand. It’s the reason why the way everyone views you in a specific way can be difficult to maintain, form, and change. Therefore, you must avoid having negative interactions with your customers and prospects, particularly through customer support.

How Do I Improve How Others Perceive My Brand?

The first step you have to take to improve how the public views your brand is to perform a brand audit. First, find out what perception your brand currently has. You can do this by working with a digital marketing agency that specialises in a brand audit. 

This step involves measuring multiple metrics, which lets you get a more accurate idea of what your audience thinks and says about your brand. Some aspects you have to pay attention to are your website traffic, customer and product surveys, blog comments, product and company reviews, net promoter score (NPS), and sentiment analysis on social media.

Meanwhile, if you need to conduct market research, you can reach out to our PPC agency. It involves competitor analysis and trend research.

Conclusion

Brand audits let you find out how your brand is perceived and helps you create strategies to influence public perception. Performing it with a reliable digital marketing team helps you have a more credible image and improves your chances of making a mark in your industry.

On the other hand, if you’re looking for a social media marketing agency, partner with us at 408 Media. We specialise in remarketing, paid social, and paid search. Get a free ads audit today!

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admin October 21, 2020 0 Comments

3 Areas to Focus on for PPC Audits – What to Know

Depending on how long you’ve been running pay-per-click (PPC) advertising campaigns, things can get hairy when trying to work with a new Search Engine Marketing (SEM) provider. For people just starting, PPC management is relatively straightforward: build the campaign, test it, and optimise. 

The story is entirely different if you already have a significant history of PPC advertising and want to figure out why expected click-through rates or conversions are dipping. To make the process easier, some providers will advise you to scrap everything and begin with a clean slate. 

To be fair, this is one perfectly valid option. However, you can still use your existing history to educate yourself on what exactly is causing your PPC campaign performance to fall. To guide you toward a better strategy, here are three areas to look into when doing a PPC audit:

  • Account Structures 

The first place to review is the overall structure of the account. Inspect the campaigns, ad groups, and keywords and ensure a logical reason for their use in the campaigns. 

Test-based campaigns and image or video-based campaigns should be split out. This is because expected click-through rates and conversion rates will vary between two types, making auditing difficult if they blend into a single campaign. 

It’s also a good idea to check why some campaigns were separated between different products, geographies, and other variables. Good reasons for splitting campaigns include using topics to focus on different audiences or prioritising one over the other due to limited allocation. What you don’t want to see are your PPC campaigns being split for no reason!

  • Conversions 

The success of the whole campaign rests on one thing: conversions. Low conversion rates mean that something critical is preventing your customers from following through on your desired action. 

Conversion tracking allows you to make adjustments on the fly. These adjustments are based on how your PPC campaign works in real-time. 

In most cases, Google Adwords is more than enough as a tracking tool for websites. Regardless of the particulars, you should ensure that a conversion tracking software has been installed since day one of your PPC campaign. Without it, you’d have to rely on guesswork and website visitors, both of which are wildly inaccurate methods of measuring success. 

  • Keyword Performance 

Once you have checked the viability of the account structure and ascertained that a useful conversion tracker is in place, it’s time to check keywords. Inspect which keywords are driving the most leads and which particular ones are not performing well. Ensure that the best-performing leads are being used more in PPC campaigns to optimise results. 

Next, look into the Quality Score (QS). Your QS measures your ad’s performance against a predetermined set of standards of what a PPC ad should look like. Low QS keywords can lead to inflated bid prices and can reduce their impression share. 

It’s also a good idea to look at expensive keywords and whether the conversion rates that they result with make sense, particularly in relation to the cost. Sometimes, it’s necessary to stop targeting a high-performing keyword just because it’s too expensive to continue targeting. 

Conclusion 

Doing a PPC audit to unravel why you’re not hitting your PPC goals can be challenging. It can even feel like finding a needle in a haystack! That being said, the operative word here is challenging, not impossible. If you do it systematically, you should pinpoint which elements you can tweak to improve your PPC performance. 

Are you looking for professional help to help your PPC campaigns? 408 Media is a digital marketing agency based in the United Kingdom. We provide over 15 years of experience in PPC management, with a zero-risk guarantee and a 30-day cancellation policy. Contact us today to learn more!

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admin October 21, 2020 0 Comments

Why You Should Add Remarketing to Your Marketing Efforts

Attracting users to your website can improve your sales and conversion rate. However, there are many factors and distractions that can lead them to exit your page without taking your desired action. Fortunately, you can bring back the visitors who have shown interest and are willing to engage with your website through remarketing.

This tried-and-tested method uses ads that are directed to your previous website visitors on Google, other websites, or Facebook. They remind them of the products they added to their cart without checking out or the time they spent on your page browsing your store.

Here are some benefits you can enjoy when you work with a digital marketing agency and add a remarketing ad strategy to your marketing efforts:

1. You can boost your brand recognition and awareness

Remarketing allows your target audience to see your ads on Facebook or Google searches over and over. As time passes, they are more likely to remember your brand. By being able to recall your company name and becoming a brand that first comes to the minds of your target market, you have an increased chance of making a sale.

If you need help from a remarketing agency, feel free to reach out to us. We can help you market to customers who have already interacted with your business and improve your chances of increasing your conversion rate. Furthermore, we use specialist third-party technologies to expand the platforms your remarketing Ads are targeted to and provide you with detailed reporting to break down results from your remarketing campaigns.

2. You will convert more leads into actual purchases

A lot of effort and resources go toward attracting users to your website. However, you should never overlook remarketing. This will help remind your potential customers of the time they spent browsing your goods.

These leads are those who have already checked your website, looked at your products or services, or even gone as far as adding your items to their shopping cart. They are going to be the easiest leads to convert, so make sure to prioritize them to your advertising campaigns.

3. You can cut down costs

You don’t have to flood the entire search engine with display ads to reach as many people as possible. Doing this is inefficient and burns a hole in your pocket. A better way is to use remarketing to target those who have visited your website in the first place. They are more likely to make a purchase while offering you a greater chance of boosting your sales.

Remarketing is an excellent investment. It is effective and efficient, and best of all, it does not break the bank.

Conclusion

When browsing through your website, your visitors can get distracted by emails, phone calls, Instagram notifications, and more. Because of this, they may end up leaving your site without calling you or making a purchase. By adding remarketing to your marketing efforts, you can turn your leads into sales successfully and let you attain your desired results.

Convert your first-time visitors into leads and sales by teaming up with our PPC agency. Request a free audit today!

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admin October 15, 2020 0 Comments

5 Tips for Building a Solid Social Media Marketing Strategy

As a small business owner, you might get tempted to cut corners and take on the Facebook Ads management for your company. While doing this would bring you short-term gains, you risk losing more eventually, especially if you’re not familiar with how Facebook advertising works. 

With the recent updates in the reach of sponsored posts, you would need a combined knowledge of long-term strategy and tactical decision making, which you’d get if you hire someone who knows how to respond to changes like these. If you’re looking to hire someone to optimise your social media presence, here are a few things to remember.

Choose a marketer who specialises in Facebook Ads

Research the credentials of your prospective candidates and evaluate their portfolio. You want to get someone who has demonstrable experience in social media optimisation, so ask if you can see the work they had done for other businesses. Seeing their portfolio also lets you decide if they can emulate the tone and style of your social pages.

Tie your goals to a realistic budget

Finding the perfect Facebook Ads expert is only the first step. You also need to clarify your budget and the direction of your campaigns. The marketer you hire can help you organise this aspect of your strategy, but the overarching goals are up to you.

It’s vital to know your spending range and what you specifically want to achieve with it. Inform your marketer how you want the adds to perform and how often you want reviews and tweaks.

Know your Facebook expert’s game plan

You hired someone for Facebook Ads management because of their technical knowledge of advertising on the platform. They know this better than you, so allow them to come up with a game plan for your campaigns. Let him work on the finer details based on the output, but schedule a detailed review before you go live.

Stay in touch throughout the campaign

When you start a campaign, you can expect less than stellar results, which is a good thing. If your campaign has a lacklustre performance, you will learn who engages with your business. 

Your specialist will learn how to adjust your messaging, your post frequency, and even the tone of your ads to fit customer expectations. Let your marketer gather the data and let them make adjustments as necessary.

Review the campaign’s performance

Finally, it pays to review your advertising campaign’s performance. Your ads expert should know how to retrieve the data and analyse it, providing you with a high-level report that outlines what you need to do to get your ads to perform better. Constant monitoring and adjusting is the key to creating an effective ads campaign.

Conclusion

Various factors can complicate Facebook advertising. From identifying targets to setting up a campaign, running ads, and monitoring results, you need to know what to look for and how to elicit it from audiences. If you’re growing your business, you should hire a dedicated social media manager for your ads on Facebook. That way, you have an extra pair of eyes on your brand’s engagement through this channel, and you can maximise your presence on the platform.

Partner with 408 Media to get digital marketing that delivers exactly what you need. We are a social media marketing agency helping UK companies scale their business and drive growth. Get in touch with our experts today to learn more!

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admin October 15, 2020 0 Comments

How to Maximise Your Google Ads Account and Ensure High ROI

Google Ads are effective at generating traffic for your website. However, an ill-conceived ad strategy can cause your marketing budget to inflate. Avoid this by having a plan for your paid ads campaigns. Whether you’re doing it yourself or hiring PPC specialists, here are some things to remember if you want to make the most of your Google Ads account.

Have separate search and display campaigns

It’s vital to know the difference between the Display Network and the Search Network. You should also understand the nuances described by terms like cost-per-click, CPA goals, and conversion rates. If not, you are missing out on the true potential of the Google ads network.

You limit your success when you use several campaign types at once. When you separate campaigns, you help Google understand your content better. You’re also making it more convenient for yourself later on; different campaigns means distinct attributions in reports. Enlisting the services of Google PPC experts would help you plan properly.

Have unique ads for various ad groups

Your ad groups must have highly specific advertisements. When they do, you can check your performance data and be more confident that the results truly show what does (or does not) resonate with your audience.

For instance, if your store sells workout clothing, have various ad groups for the different types you have in stock. Women who practice yoga at home will likely click on ads showing yoga leggings instead of something that offers various kinds of gym pants. The more relevant your ad groups, the better the ads’ performance in auctions.

Make sure you have keywords where necessary

Your ad copy and landing pages must have continuity, and you can ensure this if you incorporate your keywords in both. For instance, if you are trying to sell a particular running shoe, you don’t want your landing page to feature other brands.

Break the keywords in various groups and include ones that people search. You can also switch the insertion of keywords. An agency specialising in Google Ads can help you do this effectively.

Use geo targeting in your campaigns

Adjusting your bids according to geographical locations like states, counties, and cities benefit your marketing strategy greatly. When you focus your ad spend on a particular population or demographic, or if you concentrate on a region, you are likely to incur lower marketing costs and higher conversions.

Check all the available options in your location to see what areas you can include in your geotargeting strategy. Then, evaluate these by city, state, and country. You could customise ad copy by location; you can have a specialised advertisement for areas that you know convert better than others. Adjust the bids for these ads by 25 to 50 per cent.

If one area performs poorly, you could adjust your bid accordingly. If you would like to see the best results, let an agency specialising in AdWords management handle the adjustments.

Conclusion

When you outsource your PPC ads, you reap the benefits of having a professional AdWords management team handling your marketing for you. These teams have insight and knowledge from working for other companies, and they also have the tools needed to create robust campaigns.

Get outstanding results on your PPC campaigns when you team up with 408 Media. We are Google Ads specialists in the UK experienced in meeting ambitious revenue targets for our clients. Get a free audit today, or contact us for enquiries!

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admin October 7, 2020 0 Comments

3 Benefits of Using Social Media Marketing for Your Business

Many business owners spend hours on end every day trying to boost brand awareness and sales but to no avail. What makes it more challenging is that they try to do that in the cheapest way possible, using as little expenses as possible while hoping to boost gains significantly.

It might seem that such a solution doesn’t exist, but there is one way to do it that you probably already know about! Social media is a platform where millions of people gather every day to share stories, information, and more. This platform will allow you to achieve your business’s goals with little to no investment—all made possible with social media marketing.

If that does not sound convincing to you, here are the benefits that social media marketing has to offer for your business:

Enhances SEO

One of the biggest reasons you need to take part in social media marketing is that it enhances your SEO strategy. SEO, short for search engine optimisation, is the process that helps improve your website’s rank. A good strategy allows you to achieve top ranks in search engines, and the benefits to these include greater brand awareness, increased organic traffic, and more.

While social media itself will not directly boost your rankings, it helps users find your website, which consequently helps with SEO. In a sense, social media marketing helps improve your SEO by directing users to your website. This increase in traffic is a signal to search engines that your website is reliable and often used, allowing its rank to go up.

Boosts brand awareness

Many people roam social media, so it is only logical to assume that you can increase brand awareness by setting up your presence there. With the ability to display your ads and engage with your customers, your brand awareness goals become much easier to achieve.

Social media platforms have all sorts of features to enhance your brand awareness efforts. For example, they offer features that let individuals like and share your content with other people. This can allow others to find your posts, generating interest and attracting potential customers.

Improves customer satisfaction

Customer experience makes or breaks your business, and ensuring that customers are satisfied with your business is vital to your success. Angry and unhappy customers may leave you for good and warn others not to use your services after.

With social media marketing, there are many ways you can improve customer satisfaction. For example, you can humanise your company by actively engaging and interacting with your customer base. As a result, they become more emotionally attached to your business, and by giving them a personalised and real experience, they become a lot more satisfied with your brand.

Conclusion

As you can see, social media marketing has many great benefits for your business. It lets you interact with your customers more easily to provide them with the support they need and provide content to individuals who might share it with their friends and family. When these happen, your business will experience growth like no other.

That being said, this is only true if you get social media marketing right! If you have no idea how to begin or what to do, do not hesitate to work with a digital marketing agency to help you. With their experience and knowledge, they will develop bespoke strategies that will help you reach your social media marketing goals and grow your business!

408 Media provides companies with high-performance yet simple ads to gain customers and grow their business. If you are looking for a digital marketing agency in the UK to help you with social media marketing, work with us today!

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admin October 7, 2020 0 Comments

3 Undeniable Reasons Your Business Needs a PPC Agency

Pay-per-click (PPC) advertising provides business with endless opportunities. Unfortunately, it can be rather difficult to manage and control, especially since the landscape continuously changes. Without much experience, the prospect of PPC campaigns can be overwhelming. In the worst-case scenario, you end up wasting away resources, especially since you have no way of knowing where your money is going. 

For the reasons stated above, the most ideal solution is to hire a PPC agency. Even the idea may come with specific repercussions but bear in mind that hiring the right PCC management company can be a difficult task. 

It is an incredibly powerful tool for building progress, but if you still remain hesitant, here are undeniable reasons your business should invest in a PCC agency today:

 

Reason #1: It allows your company to keep up with changes 

The digital advertising industry is constantly changing and rapidly evolving, making it difficult to keep up with the best practices. As a business, your focus and expertise likely lie somewhere else, far from the realm of paid advertising. That said, keeping up with the best and latest practices will be challenging, if not impossible. 

By working with an agency specializing in PCC, however, you ensure that your business remains up to date with the best. They understand how things currently work, and what strategies have become obsolete. They also have access and networks containing various agencies, all of which can help you come up with the most effective campaigns. 

 

Reason #2: You’ll have access to expert keyword selection

The best and most effective PPC campaigns need the right and consistent formula. That includes the use of keywords, which always need to be correct and relevant to your campaigns. If you have no experience with PPC strategies, however, you are more than likely to bank on the wrong keywords and waste away resources. 

Through the help of the right PPC agency, however, keyword selection will be a breeze. They have knowledge and access to proper keyword search, ensuring that you always arrive at the best possible results. 

 

Reason #3: Your brand will enjoy superb ad copies 

Apart from the rapid changes and keyword research, the best PPC campaigns also require good ad copies. Paid Google ads come with character limits, and it’s vital that your brand persuades audiences with perfectly-written words. This can be difficult—how do you write a creative and engaging copy with such extreme limitations?

Fortunately, a PPC agency also allows you access to the best ad copywriters. Bear in mind that Google enjoys a high volume of traffic every day, and with their extensive knowledge and creativity, the PPC specialists can help your brand command the attention it needs. So long as the copies are relevant and applicable to your specifications, you’ll be well on your way to earning traffic and conversions.

 

Work With The Best PPC Specialists

Paid advertising may just be a single facet in the vast world of digital advertising, but bear in mind that the success rates can be rewarding. This makes PPC a non-negotiable part of your business operations, so it’s only logical to move forward with proper investments in mind. That said, make sure to hire the best PPC specialists to help your business grow.

If you’re on the hunt for a PPC management agency that truly delivers, however, 408 Media is the place to call. We have developed unique and proven strategies that continuously deliver top results for our clients. We also have strong partnerships with Facebook, Google, and Bing, ensuring that businesses remain up to date with all the changes and evolutions. We take paid ads seriously—choose to grow with us today. 

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admin October 1, 2020 0 Comments

How to Maximise Your Google Ads Account and Ensure High ROI

Google Ads are effective at generating traffic for your website. However, an ill-conceived ad strategy can cause your marketing budget to inflate. Avoid this by having a plan for your paid ads campaigns. Whether you’re doing it yourself or hiring PPC specialists, here are some things to remember if you want to make the most of your Google Ads account.

 

Have separate search and display campaigns

It’s vital to know the difference between the Display Network and the Search Network. You should also understand the nuances described by terms like cost-per-click, CPA goals, and conversion rates. If not, you are missing out on the true potential of the Google ads network.

You limit your success when you use several campaign types at once. When you separate campaigns, you help Google understand your content better. You’re also making it more convenient for yourself later on; different campaigns means distinct attributions in reports. Enlisting the services of Google PPC experts would help you plan properly.

 

Have unique ads for various ad groups

Your ad groups must have highly specific advertisements. When they do, you can check your performance data and be more confident that the results truly show what does (or does not) resonate with your audience.

For instance, if your store sells workout clothing, have various ad groups for the different types you have in stock. Women who practice yoga at home will likely click on ads showing yoga leggings instead of something that offers various kinds of gym pants. The more relevant your ad groups, the better the ads’ performance in auctions.

 

Make sure you have keywords where necessary

Your ad copy and landing pages must have continuity, and you can ensure this if you incorporate your keywords in both. For instance, if you are trying to sell a particular running shoe, you don’t want your landing page to feature other brands.

Break the keywords in various groups and include ones that people search. You can also switch the insertion of keywords. An agency specialising in Google Ads can help you do this effectively.

 

Use geotargeting in your campaigns

Adjusting your bids according to geographical locations like states, counties, and cities benefit your marketing strategy greatly. When you focus your ad spend on a particular population or demographic, or if you concentrate on a region, you are likely to incur lower marketing costs and higher conversions.

Check all the available options in your location to see what areas you can include in your geotargeting strategy. Then, evaluate these by city, state, and country. You could customise ad copy by location; you can have a specialised advertisement for areas that you know convert better than others. Adjust the bids for these ads by 25 to 50 per cent.

If one area performs poorly, you could adjust your bid accordingly. If you would like to see the best results, let an agency specialising in AdWords management handle the adjustments.

 

Conclusion

When you outsource your PPC ads, you reap the benefits of having a professional AdWords management team handling your marketing for you. These teams have insight and knowledge from working for other companies, and they also have the tools needed to create robust campaigns.

Get outstanding results on your PPC campaigns when you team up with 408 Media. We are Google Ads specialists in the UK experienced in meeting ambitious revenue targets for our clients. Get a free audit today, or contact us for enquiries!

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admin October 1, 2020 0 Comments