Why You Should Utilise Paid Advertising on Social Media

An aspiring entrepreneur in today’s digital age has a wide selection of marketing channels to choose from. Marketing online is much easier now than before, with numerous ways for service providers to interact with their audiences.

Engaging with online audiences is the key to success, whether you’re providing digital or onsite services. It’s a practice that’s becoming more common to all sectors, from hospitality to home building industries. However, the digital platform that most businesses are investing in are social media networks. With its expansive cache of online users, the opportunity for growth is massive to any aspiring business owner.

The impact of social media platforms on businesses

Technology is a major component of how consumers interact with service providers. For this reason, many people are adapting to the economic landscape’s preference for online transactions. The convenience of using digital networks encourages marketing teams to prioritise digital ad placements on social media platforms.

Social media’s growth over the years has gone through numerous developments, from being a way to interact with social circles to connecting consumers and brands. Its transformation into an effective business model to promote free advertising to consumers is one of its many advantages to start-ups and small business owners.

The wonders of free advertising in social media platforms

Developing your brand’s online presence is one of the key factors to success, which is why it’s necessary to invest in your social media. It’s a cost-effective platform that allows you to divert traffic from your socials to your main website in various ways. One practical way to utilise your usage of social media is by creating social media posts with compelling calls-to-action. This can be present on any platform, from Facebook to Instagram.

Another method is to develop blog posts that you can post either on your socials or main website. Producing these content pieces improves your search engine rankings organically. Since the investment for online free advertising is low and rewards are high, many businesses can use these strategies without spending too much from their marketing budget. Although they can mitigate losses on your financing, that doesn’t mean they provide the best results.

The value of paid advertising in social media platforms

Free advertising through social media networks will always have its limitations, mainly due to your current follower base. If you have a low subscriber count, it’s unlikely that your posts will garner a considerable reach. For this reason, social media platforms provide opportunities for business owners to cover a wider market.

Paid advertising works similarly to Google advertising by hosting your ads on particular search queries. However, the advantage of using paid advertising on social media networks is its specific range for a user base. Unlike search engines that classify searches through keywords and geo-targeting, social media platforms have more layers of classification in filtering who can or can’t view your ads.

The categorisation of online users from age and gender to location, occupation and more makes social media networks the best place to reach a specific demographic. Using paid social media ads will increase your marketing entryways to your sales funnel. Additionally, it will develop brand awareness even without online viewers clicking on your ads. This is why having ad placements on social media is a win-win situation for your marketing efforts.


Like Google advertising, paid social media ads aren’t as expensive to maintain. It’s a feature that’s present in all social media networks like Facebook, Instagram, or Twitter, so you need to know which platform your target demographic uses the most. Besides finding the right network to host your ads, you should connect with a professional paid ads agency to handle your marketing campaigns. Doing so will ensure that you won’t be spending aimlessly by hiring professionals to oversee your marketing efforts’ management.

It’s best to hire professionals in the industry to assist you in your marketing efforts. 408 Media is a UK-based PPC agency that ensures a boost for business owners’ online presence. Contact us to receive a free website audit today! 

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admin November 20, 2020 0 Comments

A Quick Guide to Boosting Your Social Media Strategy

Your social media strategy encompasses all the executions you perform on the various channels that you have. Furthermore, it involves both your organic and paid social media strategies. Considering this, you will have to take a look at each of these two divisions to improve the whole—something we’ll discuss in a little while. 

Before moving on to that, let’s first review the difference between organic and paid efforts.

What’s the Difference Between Organic and Paid Social Media? 

Organic social media mainly focuses on three items: brand awareness, customer service, and community building. 

Your organic efforts include the executions that are meant to widen your reach and increase the number of users who see and engage with your content. These also include responding to customer questions left as comments on posts or sent as personal messages. Finally, they cover your strategies to educate, entertain and keep both prospects and existing customers engaged. 

On the other hand, paid social media focuses on turning the people your reach into leads and, ultimately, paying customers. This is done through paid advertising—your paid advertising strategies drive website traffic as well as form submissions and other types of conversions. 

While they operate in different ways, they have similarities and can certainly work together well. In reality, integrating organic and paid social media is a smart strategy you must employ to maximise your efforts and get better results. 

Here are three effective ways to successfully unite these two branches and, as a result, take your social media strategy to another level: 

Strive for Consistency in Messaging

Your organic and paid efforts go after different goals and operate in different spheres. However, this does not mean that you cannot align their messages.

Striving for consistency will enable you to send a message that your audience will surely remember. It also makes your campaigns more striking and unforgettable. 

With that said, remember that your copies do not need to be verbatim across your campaigns. Rather, make sure that the key messages support each other. 


Be Intentional With Your Channels

When unifying your organic and paid efforts, you need to be mindful of the channels you are tapping. Doing so will allow you to optimise your efforts, make your strategies more effective, and maximise results. 

The key here is to use your organic performance as your reference. Use the insights you get from analysing your organic efforts to determine where high-yielding paid opportunities are.

Launch Retargeting Campaigns 

Some prospects may not convert during your first ad targeting campaign—you should know that this is normal! Sometimes, it’s not that they aren’t interested in your product or service offering. Rather, it could be that they need more persuasion or that the timing isn’t right yet. 

Considering this, it’s a smart practice to regularly launch retargeting campaigns. This helps you stay top of mind for your prospects until they’re ready to make a purchase. 


To truly turbocharge your social media strategy, it helps to stop looking at your organic and paid social media strategies as branches operating in a vacuum. While it is true that they serve different purposes and implement different methods, they can be made to work together. Following the three tips mentioned above is a great way to start integrating these two branches. With consistent effort, you’ll be able to achieve an overall social media strategy that is both cohesive and compelling in no time. 

408 Media is a social media marketing agency with years of marketing experience on social media platforms. We’re the right partner to help you create copies that convert and campaigns that bring you the results you want. Get in touch with us today to learn how we can help you!

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admin November 19, 2020 0 Comments

How Your Business Can Benefit Greatly From Lead Generation

At this point, you’re likely aware of lead generation. It’s one of the main priorities of any good digital marketing agency, and with good reason. Everyone is finally catching up to the real purpose of marketing and sales efforts. Your business gets profit quite easily from generating customers that convert into prospects, after all. That said, not everyone has gotten completely up to speed.

To begin, let’s define what a lead is in the first place. A lead is a person who has expressed an interest in the product or service you offer. They can come from any number of different sources: social media campaigns, your website, word of mouth and even an inquiry through the phone! They may show their interest by filling out a form on your website, or answering questions. You then reach out to them to sell your product or service. Personally generated leads can be qualified through questions that will make sure they are interested in your product or service.

Lead Generation

Now we can define lead generation. Simply put, it is getting new leads for your business. Develop a person’s interest in your product or service so much that they provide you with contact information. That is the very beginning of a process which leads a potential customer into becoming an actual customer, who will potentially avail of your product or service. It’s important to nurture leads generated, especially to not waste precious company funds. 


Though it may seem costly at first, in the long run, lead generation is actually cost-effective. Qualified leads are far more likely to translate into actual sales than those who are not qualified. When hiring a third-party lead generation company, make sure they will be qualifying the leads they sell you; many don’t, which leads to a waste of company resources. Investing in high-quality lead generation will give you a better chance of getting potential customers that are willing to make a purchase. Your business would not be able to get new customers or make sales without these vital leads.

Business Boost

Having a good lead generation strategy is critical for any business, no matter what product or service you are selling. Know your target market, because not having a clear picture of what type of people you need to attract for sales is not going to be productive. Lead generation is becoming more and more vital to businesses today, as it generates traffic to their websites which gives them a chance to convert leads into customers. 

Google has helped to streamline the connection of businesses to people, making sure that businesses can inform the world about how and why their product or service stands out from competitors. You can set your sights on a customer base that is actively looking for your product or service through a search engine. Taking the lead directly to your website highly increases the chances of them performing from your business in the first place.


It is very important to generate leads for your business as this is what increases organic customers and, in turn, generate sales. You can get assistance from a reliable online marketing agency, especially with your website. The more engaging it is, the more likely the lead is to turn into a customer. 

408 Media is a UK-based PPC agency. We look forward to helping you get more clients. Get in touch with us today and receive a free ads auditing!

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admin November 9, 2020 0 Comments

3 Remarketing Mistakes You Must Avoid at All Costs

Remarketing is a digital marketing tool that specifically caters to video, display, and social media remarketing. It’s the most commonly sought-after approach in the paid media landscape, and while it may seem straightforward, the process requires extreme patience, strategy, and implantation skills. 

You’ll need to pour thought and strategy into the re-engagement of previous site visitors, as your goal will be to bring them back to your pool of prospects for conversions. You’ll essentially be following people with ads throughout their web journeys, with the end goal of a site revisit and possible purchase. 

Although armed with the rudimentary, it’s paramount that you understand the other end of the spectrum—the pitfalls. Remarketing can be difficult to manage, and here are mistakes most brands keep making—and that you should be avoiding at all costs:

Mistake #1: Focusing on users who have already converted 

It’s easy to get lost in the flow of results, especially when your numbers are reflecting productivity. When it comes to remarketing, however, remember to be wary of wasting resources. It’s common to make the mistake of retargeting users already existing in your pool, as some platforms may not automatically exclude existing customers. 

As a result, unnecessary retargeted ads become displayed on their screens. Such ads should have been directed to users who have yet to convert, effectively pouring money down the drain. To make sure that you’re making the most of your budget, update your lists manually. 

Mistake #2: Failing to deliver the right advertisements 

When it comes to every digital marketing campaign, you’ll want to make sure that your ad is delivered to the right audience at the right time. More importantly, you’ll want your ads to be as compelling as possible, enough to capture their interest and visit your website. 

One common mistake is that brands constantly display unfamiliar products, under the impression and belief that new users should be presented with as many options as possible. Unfortunately, remarketing banks in the existing—in this context, your remarketed ads should display what’s already been viewed. In other words, your ads need to showcase products or services that they’re already interested in. 

Mistake #3: Improperly segmenting target audiences 

Digital marketing campaigns rely heavily on proper segmentation—this is crucial at the very beginning of a marketing plan, down to the nitty-gritty details of the creative brief and media spends. Remarketing is not an exception, but most brands and marketers fail to take segmentation into account during the process. As a result, most brands end up wasting resources. In worst-case scenarios, however, a reduction in ROI is possible. That said, make sure to segment your users according to your goals. You can take behaviour into account, which reflects on the pages they’ve interacted with, along with actions they made or didn’t make. You can also segment based on geography, age, and recency, depending on your goals and strategies. 

Getting Your Remarketing Campaigns Right

Digital marketing is a continuous process, one that entails the pursuit of improvement through countless adjustments. It requires daily and focused actions of strategy and forward-thinking—no matter what anyone says, there is no magic bullet to conversions and increasing ROI. 

Keep in mind that the best strategies begin with the customer in mind. You’ll want to make sure that you analyse all the messages they’ve seen and how they’ve interacted with your brand. Done well, remarketing will send your paid campaigns forward, driving quality conversions for years to come—just take these common mistakes into account. 

If you’re on the hunt for the best digital marketing agency, 408 Media is the place for you. We specialise in paid ads, remarketing, and ads auditing, so our talented team will make sure that you reach your goals. Allow us to help you gain the competitive advantage you deserve. Get a free audit—reach out to us today to learn more. 

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admin November 9, 2020 0 Comments