Learn how we helped reshape TP Toys SEO strategy to achieve a 40% uplift in Trampoline sales.”
Establish TP Toys as a high-ranking site for its main category, Trampolines. Increase organic revenue by 15% and help remove the pressure from its other costlier channels.
We established that whilst TP Toys were ranking for Trampoline based phrases, they had 3 core issues:
We set about a comprehensive keyword research phase to establish key target phrases and pages these keywords needed to be assigned to.
We then began developing content for these pages and creating new pages where required.
Following this, we developed a comprehensive content plan to address question-based phrases around trampolines and useful user content, such as a buyer guide, to improve the site’s authority and user experience.
Finally, we developed a full-scale outreach campaign to establish contentions with authoritative sites within the space and acquire high-authority inbound links to specific pages within the site.
408 has worked wonders for our SEO performance, a channel we have traditionally struggled to gain ground. We’ve seen our numbers improve across the board, with the real stand-out success being trampolines.
This is a category we know we need to over perform for on ‘cheaper’ marketing channels; getting this strategy right has been crucial to our successes this year. 408 have managed to rank us at #1 on major keywords for this highly competitive category, which has helped us improve our trampoline sales YOY by over 40%!
Not only have they been great at listening & adapting the plan based on our company needs, but they are always quick to respond, educate our team & help explain in simple terms the approach, the rationale & the expected outcome. This is great not only for my understanding but also makes explaining to the board how we are tackling this channel much easier.
Their work on SEO has really helped us realise this channel’s untapped potential, and it is a significant driver of revenue and profit.
