Learn How We Helped TP Toys Increase Their Paid Shopping Revenue With a 21% Drop In Cost Per Acquisition.
Like many advertisers, TP Toys has seen its paid search cost increase substantially over recent years, causing returns to drop.
TP Toys ask was very clear: “Help us become more profitable again”
We began a comprehensive analysis of the TP Toys account and quickly realised that there was a significant amount of wasted spend. Spend that was attributed to low-return campaigns, no clear bidding strategy and no clear weather-based strategy (a key factor for this campaign)
We began a campaign restructure and reallocated budgets, removed unprofitable campaigns, and created a process to prevent their ads from being shown for irrelevant keywords.
We also introduced a manual bidding strategy based on our data modelling and platform experience.
In an incredibly competitive market, 408 have continued this year where they left off in 2023, driving significant revenue at a really strong ROAS that helps us to drive profitable growth.
The team are always quick to adapt to changing promos, priorities or new challenges that arise. For me, the standout for this channel is that it feels much more like a partnership than one side dictating to another, as the team are always coming to us with ideas, new strategies & tactics to help drive additional untapped areas.
Given how tough the market is right now, the fact that 408 have continued to drive a £5 ROAS (not sure if we need to go into specifics here but wasn’t sure how else to word it) without sacrificing performance or market share is a testament to the work they put in every week. Another really positive of this channel is how proactive the team are.
As subject matter experts, you can rely on them to just crack on without any micromanaging, knowing that they will get the job done to the highest standards.
Overall it’s excellent working with 408 media. It really feels like they are as invested in the performance of our business as we are, going above & beyond no matter what our queries or challenges may be to deliver great service & successful results.
