Learn how we helped Yee Group reduce their reliance on paid media
Yee Group, a well-established name in their industry, approached us with the goal of reducing their reliance on paid media. They wanted to improve their lead volume through increased organic traffic, seeking a sustainable strategy that would deliver long-term results without the continual need for significant ad spend.
To address Yee Group’s needs, we began with a thorough analysis of their website and those of their competitors. This included a full technical SEO site audit to identify any underlying issues that could be affecting their organic performance. Recognising that they were operating with a modest budget—having previously allocated much of their resources to paid media—we crafted a strategy that was both cost-effective and capable of delivering significant results.
Our strategy focused on several key areas:
Technical SEO Optimisation: We addressed the issues identified in the audit, including site speed, mobile usability, and indexing errors. Ensuring the website was technically sound laid the foundation for improved search engine rankings.
Competitor Analysis: By understanding the strengths and weaknesses of Yee Group’s competitors, we were able to identify content gaps and opportunities for targeting high-value keywords that were not overly competitive.
Content Strategy: We developed a content plan that focused on creating high-quality, relevant content aimed at their target audience. This included optimising existing content and creating new pages to target specific search queries that aligned with Yee Group’s services.
Link Building: We implemented a link-building strategy that focused on acquiring high-quality backlinks from reputable sources, boosting the site’s authority and improving its search engine rankings.
The implementation of this comprehensive SEO strategy produced outstanding results for Yee Group:
260% Increase in Organic Traffic Year-over-Year (YOY): By optimising the website and improving its visibility in search engines, we significantly increased the volume of organic traffic.
640% Increase in Lead Volume YOY: The surge in organic traffic translated directly into a substantial increase in leads, driving more potential customers to Yee Group without additional ad spend.
14% Increase in Engagement Rate YOY: With better-targeted content and a more user-friendly website, visitor engagement also saw a marked improvement, indicating that users were not only finding the site more easily but were also staying longer and interacting more with the content.
408 has worked wonders for our SEO performance, a channel we have traditionally struggled to gain ground. We’ve seen our numbers improve across the board, with the real stand-out success being trampolines.
This is a category we know we need to over perform for on ‘cheaper’ marketing channels; getting this strategy right has been crucial to our successes this year. 408 have managed to rank us at #1 on major keywords for this highly competitive category, which has helped us improve our trampoline sales YOY by over 40%!
Not only have they been great at listening & adapting the plan based on our company needs, but they are always quick to respond, educate our team & help explain in simple terms the approach, the rationale & the expected outcome. This is great not only for my understanding but also makes explaining to the board how we are tackling this channel much easier.
Their work on SEO has really helped us realise this channel’s untapped potential, and it is a significant driver of revenue and profit.
