Learn How We Helped Tub Chairs Reduce Their Cost of Sale to 15%
TubChairs.com, a leading retailer in their niche, approached us with a clear objective: to reduce their cost of sale to 20%. With increasing competition and rising ad costs, they needed a strategy that would allow them to maintain profitability while expanding their market reach.
To achieve TubChairs.com’s goal, we developed a targeted strategy focused on maximising efficiency and scaling success across multiple product campaigns. Our approach was multi-dimensional:
Prioritised Bid Scaling: We prioritised high-performing products and strategically scaled bids to maximise returns. By focusing on the most profitable items, we were able to drive more sales while controlling costs.
Weather Data Integration: Where possible, we utilised weather data to optimise region-based traffic. By aligning campaigns with local weather conditions, we effectively boosted traffic and conversions in areas most likely to respond positively.
Search and Commercial Campaign Optimisation: We implemented specific search and commercial campaigns designed to maximise impressions and drive conversions. This approach increased visibility and helped convert interested shoppers into buyers.
Our tailored strategy delivered exceptional results for TubChairs.com:
Achieved a Cost of Sale of 15%: We exceeded the target, reducing the cost of sale to 15%, which was 5% below the client’s original goal.
7:1 Return on Ad Spend: The optimised campaigns yielded an average return on ad spend of 7:1, demonstrating the effectiveness of the strategy and driving significant revenue growth.
Doubled Ad Spend in 3 Months: With the proven success of the campaigns, TubChairs.com felt confident enough to double their ad spend after just three months, further scaling their succes
The best in the business! I have worked in E-commerce for 10 years, and these guys really know their onions. Adil is the Adwords whisperer in terms of the results we are achieving year on year. Darren is exploring the world of Social media marketing, and we have had some excellent results in the last 18 months. Their integrity and professionalism is unrivalled in their field.
Ed Sloane, Owner, TubChairs.com
