Increased Clicks by 44% & Sales by 27% on Same Paid Social Budget Case Study
Client: Leading Fashion Retailer
Industry: Fashion
Service: Paid Social
The Challenge & Our Impact
A fashion retailer’s paid social campaigns were underperforming due to frequent ad review failures, expensive Cost Per Clicks (CPCs), and poorly defined audiences. Our strategic intervention focused on enhancing campaign structure and targeting. By creating multiple awareness campaigns targeting key sellers and refining audience targeting with stricter CPC bidding, we achieved a 44% increase in clicks for the same budget, leading to a 27% growth in overall channel sales and a more efficient social advertising funnel.
Core Challenges
- Failing Ad Reviews: Ads frequently failed review processes, disrupting campaign momentum.
- Expensive CPCs: High click costs were diminishing the return on ad spend.
- Poor Audience Targeting: Campaigns were not effectively reaching the most relevant or convertible audiences.
Our Strategic Solution
- Multi-Campaign Awareness Structure: Developed and launched multiple new campaigns designed to build broader awareness, specifically targeting established key selling products.
- Refined Audience Targeting & CPC Bidding: Improved audience segmentation and targeting parameters, coupled with the implementation of a stricter CPC bidding strategy across the social funnel (from top to bottom) to optimise spend.
Key Outcomes
- 36% Budget Reduction: Successfully decreased overall paid social spend, meeting and exceeding the client’s cost-saving objectives.
- 12% Increase in Conversions: Despite budget cuts, the refined strategy led to a notable improvement in the number of sales/leads.
- Efficient Performance: Achieved these positive results with only a 17% decrease in total clicks, indicating significantly improved click quality and conversion efficiency.
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