An outdoor and gardening retailer needed to establish and grow a new affiliate marketing channel. Initial challenges included poor brand guidelines for affiliates and instances of affiliates using undesirable practices to earn commissions. Our approach focused on expanding the affiliate base responsibly and empowering them with better resources. By doubling the number of affiliates in the second year and improving content and brand guidelines, we achieved a 400% year-over-year revenue growth from the affiliate channel with it becoming 15% of the company’s total revenue.
