A home décor business faced excessive budget wastage within their paid social campaigns across specific placements and sub-channels, coupled with misaligned CPC strategies and poor budget allocation. The key objective was to adhere to a stricter maximum monthly budget of £25,000, reducing it if possible, while improving performance. By completely rebuilding the campaign structure (expanding from 4 to 13 distinct campaigns), we achieved a 36% reduction in overall budgets, an increase in conversions by 12% with only a minor 17% reduction in clicks.
