70% of Target Keywords on Page 1 Within 4 Months for Wealth Management Firm Case Study

Client: Wealth Management Firm

Industry: Wealth Management

Service: SEO

The Challenge & Our Impact

A wealth management firm’s website suffered from severe SEO deficiencies, including broken 404 links, detrimental backlinks from gambling sites, and widespread duplicated content. Our comprehensive SEO overhaul focused on rectifying these foundational issues. By redoing the sitemap, introducing original content for each page, and disavowing harmful links, we brought 70% of their targeted keywords (28 in total) onto the first page of Google within the first four months, with 16 of those achieving top 5 positions.
70% of Target Keywords on Page 1 Within 4 Months for Wealth Management Firm
70% of Target Keywords on Page 1 Within 4 Months for Wealth Management Firm

Core Challenges

  • Poor Technical SEO: The site was plagued with broken links (404 errors), negatively impacting user experience and crawlability.
  • Harmful Backlink Profile: Links from irrelevant and low-quality sites (e.g., gambling sites) were damaging the site’s authority.
  • Duplicated Content: Widespread content duplication across the site diluted SEO value and confused search engines.

Our Strategic Solution

  1. Sitemap Restructure:Actively recruited and onboarded new, relevant affiliates, doubling the network size in the second year of operation.
  2. Original Content Creation: Developed and implemented new, unique, and high-quality content for every key page on the site.
  3. Link Disavowal: Submitted a disavow file to Google to discount and neutralise the negative impact of irrelevant and harmful backlinks.
70% of Target Keywords on Page 1 Within 4 Months for Wealth Management Firm
70% of Target Keywords on Page 1 Within 4 Months for Wealth Management Firm

Key Outcomes

  1. 70% of Keywords on Page 1 (within 4 months):Successfully propelled 28 targeted keywords to the first page of Google search results.
  2. Top 5 Positions for 16 Keywords: Within the page 1 achievers, 16 keywords secured positions in the highly coveted top 5 rankings.

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