A wealth management firm’s website suffered from severe SEO deficiencies, including broken 404 links, detrimental backlinks from gambling sites, and widespread duplicated content. Our comprehensive SEO overhaul focused on rectifying these foundational issues. By redoing the sitemap, introducing original content for each page, and disavowing harmful links, we brought 70% of their targeted keywords (28 in total) onto the first page of Google within the first four months, with 16 of those achieving top 5 positions.