An accounting firm was struggling with poor performance on mobile devices. Their mobile pages were not optimised for SEO, featured outdated text, and suffered from slow page speeds due to large, uncompressed images, all of which impacted lead generation. Our focus was on a mobile-first SEO overhaul. By recreating mobile pages, compressing images, and tailoring content for mobile users to improve page speed, we achieved a 64% year-over-year increase in organic appointment bookings via phone, with 42% of targeted keywords showing ranking improvements within four months.
