An accounting firm’s PPC account was suspended due to site policy issues and non-loading landing pages. Furthermore, a lack of campaign segmentation led to poor Quality Scores. Our intervention focused on resolving policy issues, restructuring the account, and enhancing landing pages. By improving the overall structure, increasing the number of campaigns to 16 with a focus on key terms, and creating dynamic, CRO-focused pages for PPC, we achieved an immediate 264% increase in overall leads alongside a 14% decrease in Cost Per Acquisition (CPA).
