An outdoor living retailer was struggling to attract new affiliates, as their existing offer lacked broad appeal and motivation for partners. Affiliates were disincentivised by poor sales information, hindering program growth. Our intervention focused on enhancing the affiliate proposition and providing better resources. By improving product-level sales information, introducing tiered commissions, and increasing the overall offering, we achieved a 244% growth in targeted affiliates (152 new partners), with the channel growing to represent 11% of total company revenue.
