An automotive business suffered from PPC campaigns attracting a lot of irrelevant traffic, leading to wasted budget. This was due to a poor selection of keywords and an inefficient campaign structure. The foundational aspects of the account were incorrect. Our strategy focused on a complete account restructure and rigorous traffic filtering. By addressing these basics, implementing account-wide negatives, and auditing all settings, we achieved a 94% uplift in showroom appointments within the first six months, without any increase in media spend, and campaign optimisation scores reached around 94%.
