Automotive SEO: 54% Enquiry Increase & Top 3 Rankings Within 6 Months Case Study

Client: Automotive Business

Industry: Automotive

Service: SEO

The Challenge & Our Impact

An automotive business was experiencing keywords ranking on incorrect pages, and recent Google updates had caused a significant dip in both rankings and traffic. Our approach involved an in-depth audit and a multifaceted strategy. By identifying reasons for the drops, building a new strategy, improving various SEO elements, and managing outreach effectively, we increased total organic enquiries by 54% within six months, with 60% of targeted terms hitting page one, half of which secured top 3 positions.
Automotive SEO: 54% Enquiry Increase & Top 3 Rankings Within 6 Months
Automotive SEO: 54% Enquiry Increase & Top 3 Rankings Within 6 Months

Core Challenges

  • Incorrect Keyword Mapping: Key search terms were leading users to irrelevant pages on the site.
  • Google Update Impact: Recent algorithm updates had negatively affected site rankings and overall organic traffic.
  • Declining Enquiries: The drop in visibility led to a reduction in organic leads.

Our Strategic Solution

  1. In-Depth Audit & Drop Analysis: Conducted a comprehensive audit to identify the specific reasons for the ranking and traffic declines post-Google updates.
  2. New SEO Strategy Development: Built a new, robust SEO strategy tailored to address the audit findings and current search landscape.
  3. SEO Element Improvement & Outreach Management: Systematically improved various on-page and technical SEO elements and managed the off-page outreach process effectively to build authority.
Automotive SEO: 54% Enquiry Increase & Top 3 Rankings Within 6 Months
Automotive SEO: 54% Enquiry Increase & Top 3 Rankings Within 6 Months

Key Outcomes

  1. 54% Increase in Organic Enquiries (within 6 months): A significant uplift in leads generated through the organic search channel.
  2. Strong Ranking Recovery & Improvement: 60% of targeted keywords achieved page one rankings within six months, with approximately 30% of all targeted terms reaching top 3 positions.
  3. Improved Site Strength: The site demonstrated consistent improvement across most SEO elements.

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