An automotive business was experiencing keywords ranking on incorrect pages, and recent Google updates had caused a significant dip in both rankings and traffic. Our approach involved an in-depth audit and a multifaceted strategy. By identifying reasons for the drops, building a new strategy, improving various SEO elements, and managing outreach effectively, we increased total organic enquiries by 54% within six months, with 60% of targeted terms hitting page one, half of which secured top 3 positions.