A boiler installation client had never run paid social campaigns and faced initial issues with creating a Facebook Page and navigating strict advertising policies, leading to constant ad disapprovals. Our approach involved working closely with agency representatives and implementing a compliant, funnel-based structure. By creating a correct structure that adhered to all policies and developing a funnel to reach the targeted audience, we launched the new channel successfully, achieving 200% growth in attributed conversions/leads in its first year, with the channel accounting for 16% of overall conversions.
