An education and online learning provider struggled with scaling their SEO efforts, particularly with integrating many new courses launched each month. They lacked an aggressive strategy to capitalise on these new offerings. Our solution involved a complete SEO strategy overhaul and a new sitemap. By focusing on key selling courses and establishing a new process for onboarding new courses effectively, we achieved a 172% increase in overall organic traffic, primarily from new courses, and a 44% improvement in organic revenue.