Education SEO: New Courses Drive 172% Organic Traffic Increase Case Study

Client: Education & Online Learning Provider

Industry: Education & Online Learning

Service: SEO

The Challenge & Our Impact

An education and online learning provider struggled with scaling their SEO efforts, particularly with integrating many new courses launched each month. They lacked an aggressive strategy to capitalise on these new offerings. Our solution involved a complete SEO strategy overhaul and a new sitemap. By focusing on key selling courses and establishing a new process for onboarding new courses effectively, we achieved a 172% increase in overall organic traffic, primarily from new courses, and a 44% improvement in organic revenue.
Education SEO: New Courses Drive 172% Organic Traffic Increase
Education SEO: New Courses Drive 172% Organic Traffic Increase

Core Challenges

  • Scaling Difficulties: The client was unsure how to strategically manage SEO for a rapidly expanding course catalogue.
  • Lack of Aggressive Strategy: The existing SEO approach was not dynamic enough to support the frequent launch of new courses.
  • Inefficient New Course Onboarding: No streamlined process was in place to optimise new courses for search visibility quickly.

Our Strategic Solution

  1. SEO Strategy Overhaul: Audited the existing SEO strategy and recreated it to focus on promoting key existing courses while efficiently integrating new ones.
  2. New Course Onboarding Process: Developed and implemented a new, streamlined process to ensure new courses were optimised for SEO from launch.
  3. Sitemap Restructure: Redesigned the sitemap to reflect the new strategy and accommodate the expanding list of courses, improving site crawlability.
Education SEO: New Courses Drive 172% Organic Traffic Increase
Education SEO: New Courses Drive 172% Organic Traffic Increase

Key Outcomes

  1. 172% Increase in Overall Organic Traffic: The new strategy led to a dramatic rise in visitors, largely driven by newly launched and optimised courses.
  2. 44% Improvement in Organic Revenue: The increased relevant traffic translated directly into a significant uplift in sales from the organic channel.

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