An HVAC client with multiple websites needed a nuanced SEO strategy to optimise key services across these various sites without causing internal keyword cannibalisation, especially as similar keywords needed to rank for both sites in different contexts. Our solution involved an in-depth strategy using location-based SEO campaigns. By implementing geo-targeting, we achieved ranking for 80% of targeted keywords within the first six months(with 50% in the top 5) and an 84% increase in overall organic traffic to the sites.
