An insurance provider struggled to achieve rankings for top search terms due to numerous issues with meta titles and descriptions, content errors, and site-wide technical problems, including 404 errors and mobile usability faults. Our solution involved a full technical audit and comprehensive content revamp. By fixing all technical and mobile errors and populating the site with new, original content, we achieved top 5 positions for 64% of targeted keywords within the first six months, with many dominating positions 1-3.
