A mortgage broker experienced a dramatic drop in leads after Google updates caused their site to be almost penalised, with 41 key high-intent terms losing their rankings. Our recovery strategy involved a deep dive into account history and a rebuild of on-page elements. By identifying key issues, creating new targeted pages, and redoing all on-page SEO and content, we successfully brought 26 of the dropped keywords back into top 5 rankings within the first four months, leading to an increase in traffic.
