A solar installation company, heavily reliant on projects based on funding, needed to generate enquiries that would reliably convert into sales. As solar installation isn’t always top-of-mind for consumers, proactive interest generation was key. Our multi-platform PPC approach aimed to educate and capture interest. By working on a multitude of campaigns across Facebook Ads, Google Ads, Bing, and display networks to highlight the advantages of solar, we achieved a 104% year-over-year increase in bookings, marking their most significant growth in any year.
