A Technology & SaaS provider faced persistent PPC ad disapprovals due to policy and product validation challenges. Moreover, restrictive account settings led to poor visibility. Our approach centred on refining targeting and budget allocation. By improving account targeting, auditing location targeting, and introducing split budgets for better relevancy, we achieved a 37% decrease in Cost Per Acquisition (CPA), allowing for budget reinvestment, and saw an increase in Quality Scores across most keywords.
