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Technology & SaaS SEO Drives 116% Increase in New Sign-Ups Case Study

Client: Technology & SaaS Provider

Industry: Technology & SaaS

Service: SEO

The Challenge & Our Impact

A Technology & SaaS company’s organic growth had stagnated due to pages being blocked from indexing and poor on-page SEO, preventing them from acquiring new sign-ups effectively. Our strategy focused on technical remediation and CRO-infused SEO. By working on a new site structure, correcting all technical issues, and integrating Conversion Rate Optimisation (CRO) principles into our SEO strategy, we achieved a 116% increase in organic sign-ups and a notable rise in traffic.
Technology & SaaS SEO Drives 116% Increase in New Sign-Ups
Technology & SaaS SEO Drives 116% Increase in New Sign-Ups

Core Challenges

  • Account Stagnation: Overcrowded ad groups (30+ keywords) diluted ad relevance and Quality Scores.
  • Blocked Pages: Critical pages were incorrectly blocked from search engine indexing.
  • Poor On-Page SEO: Existing on-page optimisation was insufficient to rank effectively or convert visitors.

Our Strategic Solution

  1. New Site Structure Implementation: Developed and implemented an improved site structure for better crawlability and user navigation.
  2. Technical SEO Issue Correction: Identified and resolved all technical SEO problems, including unblocking critical pages for indexing.
  3. CRO-Led SEO Strategy: Incorporated CRO principles into the on-page SEO strategy to not only attract traffic but also to improve the likelihood of conversion into sign-ups, enhancing overall SEO visibility.
  4. Internal Budget Reallocation: The savings from reduced wasted spend were reinvested within the campaigns to drive further growth in enquiries.
Technology & SaaS SEO Drives 116% Increase in New Sign-Ups
Technology & SaaS SEO Drives 116% Increase in New Sign-Ups

Key Outcomes

  1. 116% Increase in Organic Sign-Ups: The optimised SEO and CRO approach led to a more than doubling of new customer registrations from organic search.
  2. Increased Website Traffic: Overall organic visitor numbers to the site saw a significant improvement.

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