A wealth management firm’s PPC campaigns were underperforming due to poor landing pages lacking key Unique Selling Propositions (USPs), a website weak in Conversion Rate Optimisation (CRO), and a disorganized campaign structure. Our approach involved a complete Google Ads account rebuild and CRO-focused landing page implementation. By defining sector-based campaigns and distributing spend effectively, we achieved a 300% year-over-year growth in leads with a 150% increase in budget investment, alongside excellent ad quality scores.
