An outdoor living retailer was experiencing declining search rankings, the negative effects of Google updates, an influx of irrelevant traffic, and underperforming content. Our comprehensive SEO approach reversed these trends. By conducting a full sitemap analysis, resolving all on-page issues, remapping the SEO strategy, and improving mobile scores, we delivered a 164% increase in relevant YOY traffic, a 52% improvement in revenue, and secured top 3 positions for 15 high-intent keywords within four months.