Increased Traffic by 164% YOY for Outdoor Living Brand

Client: Leading Outdoor Living Retailer

Industry: Outdoor Living

Service: Search Engine Optimisation (SEO)

The Challenge & Our Impact

An outdoor living retailer was experiencing declining search rankings, the negative effects of Google updates, an influx of irrelevant traffic, and underperforming content. Our comprehensive SEO approach reversed these trends. By conducting a full sitemap analysis, resolving all on-page issues, remapping the SEO strategy, and improving mobile scores, we delivered a 164% increase in relevant YOY traffic, a 52% improvement in revenue, and secured top 3 positions for 15 high-intent keywords within four months.

Increased Traffic by 164% YOY for Outdoor Living Brand
Increased Traffic by 164% YOY for Outdoor Living Brand

Core Challenges

  • Dropping Search Rankings: Consistent decline in keyword positions, reducing visibility.
  • Impacted by Google Updates: Negative performance shifts following search engine algorithm changes.
  • Irrelevant Traffic: Attracting visitors not aligned with the client’s offerings, leading to poor engagement.
  • Poor Content Quality: Existing content was not effectively meeting user needs or search engine criteria.

Our Strategic Solution

  1. Sitemap & On-Page Overhaul: Conducted a comprehensive sitemap analysis, then systematically implemented resolutions for all identified on-page technical and content issues.
  2. Strategic SEO Remapping: Re-evaluated and redesigned the entire SEO strategy to align with current best practices, target audience intent, and competitive landscape.
  3. Mobile Score Enhancement: Focused on improving mobile usability and performance metrics to enhance user experience and search engine favourability on mobile devices.
Increased Traffic by 164% YOY for Outdoor Living Brand
Increased Traffic by 164% YOY for Outdoor Living Brand

Key Outcomes

  • 164% Increase in Relevant Traffic (YOY): Significantly boosted the volume of qualified visitors genuinely interested in the client’s products.
  • 52% Improvement in Revenue: Directly translating increased relevant traffic and improved user experience into substantial sales growth.
  • Top 3 Rankings for 15 High-Intent Keywords: Achieved prominent SERP positions for critical, conversion-focused terms within the first four months of the campaign.

Contact Us Today

Speak With an SEO Specialist.

Request You Visibility Audit