Increased Revenue by 96% YOY

Client: Leading Outdoor & Gardening Retailer

Industry: Outdoor & Gardening

Service: Search Engine Optimisation (SEO)

The Challenge & Our Impact

An outdoor and gardening retailer was grappling with an extremely slow website, the negative consequences of irrelevant link outreach, and a significant drop in search rankings following recent Google updates. Our strategic SEO intervention systematically addressed these issues. By conducting a thorough technical audit, enhancing content and site authority, and drastically improving site speed, we achieved a 96% year-over-year increase in revenue, a 108% improvement in overall traffic, and a 30% uplift in conversion rates due to site speed enhancements.

Increased Revenue by 96% YOY
Increased Revenue by 96% YOY

Core Challenges

  • Excessive Site Load Times: The website took an unacceptably long time to load, severely impacting user experience and SEO performance.
  • Irrelevant Link Outreach: Previous link-building efforts were not targeted effectively, potentially harming site authority.
  • Significant Ranking Drops: Recent Google updates had caused a notable decline in rankings for important keywords.

Our Strategic Solution

  1. Comprehensive Technical Audit & Optimisation: Conducted a site-wide technical audit, prioritising key product categories, and implemented necessary fixes to address underlying issues.
  2. Content Enhancement & Authority Building: Improved overall website content quality and relevance, coupled with strategic initiatives to build site authority legitimately.
  3. Site Speed Metric Improvement: Focused intensely on improving all critical site speed metrics to enhance user satisfaction and meet search engine performance standards.
  4. User Experience Experimentation: Ran targeted experiments to test and validate key on-site elements, ensuring optimal performance and user engagement.
Increased Revenue by 96% YOY
Increased Revenue by 96% YOY

Key Outcomes

  • 30% Increase in Conversion Rate (from Site Speed): Direct uplift in conversions specifically attributed to the significant improvements in site speed.
  • 108% Improvement in Overall Traffic: Substantial growth in the volume of visitors to the website.
  • 96% Increase in Revenue (YOY): A dramatic rise in year-over-year revenue, demonstrating strong commercial impact.
  • Considerable Keyword Improvements: Achieved notable ranking enhancements for prominent, high-intent keywords.

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