An outdoor living retailer’s website was plagued by numerous 404 errors, pervasive duplicate content issues, a lack of foundational technical SEO, and a poor user experience exacerbated by keywords ranking on incorrect pages. Our targeted SEO intervention rebuilt the site’s technical integrity and user journey. By restructuring the site, conducting an in-depth technical audit to remove all errors and duplicate content, and significantly improving site UX with a focus on mobile users, we achieved top 3 positions for 30 prominent keywords (75% of their target list) within just four months, alongside an 82% increase in traffic, improved site speed, and reduced bounce rates.
