A fashion retailer’s PPC efforts were underperforming due to inadequate audience research, over-reliance on Performance Max campaigns, a poor overall account strategy, and significant wasted ad spend.1 Our strategic overhaul of their PPC activity addressed these inefficiencies directly. By implementing an account-wide negative keyword strategy, diversifying campaign types, refining product focus, and enhancing audience targeting, we consistently achieved an average Return on Ad Spend (ROAS) of 8:1 throughout the year (up from a previous 5:1), improved account quality scores, and boosted non-brand click-through rates (CTR) by 72%.
