An outdoor living retailer faced persistent issues with ad policy compliance, over-reliance on AI scripts for campaign management, a poor account structure, and significant wasted ad spend. Our strategic PPC overhaul addressed these fundamental problems. By recreating the campaign structure, introducing product-specific campaigns, and optimising for key product lines, we generated an additional £2 million in revenue (a 33% increase) with only a modest 10% yearly budget increase, achieved excellent ad scores for 90% of ads, and doubled the account conversion rate.
