An outdoor and gardening business faced significant seasonal performance disparities, achieving a 4:1 Return on Ad Spend (ROAS) during summer but only 2.5:1 in the off-season, leading to losses in some months due to high ad spend relative to returns. Our PPC strategy focused on product prioritization and spend efficiency. By concentrating 80% of ad efforts on key converting products, improving impression shares for these items, and eliminating wasted spend, we dramatically improved year-over-year ROAS to 6:1 during key months and 4:1 in the off-season, all while reducing overall account spend by 20% and increasing the conversion rate by 23%.
