An outdoor living retailer’s PPC account had become stagnant, offering no scope for advertising new products, and its true profitability was obscured by the performance of brand campaigns. Our strategic reallocation of the PPC portfolio revitalised growth. By shifting budget focus – dedicating 70% to top revenue-generating products and 30% to new product lines backed by competitor research – we achieved a 64% increase in revenue (an extra £1.4 million) with only a 20% budget increase, boosted account impression shares by 32%, and increased the overall return to approximately 6.5:1 ROAS.
