[email protected]
+8 (123) 985 789
Free SEO Analysis
408 Media | Paid Advertising Agency | Digital Marketing Audit Services UK
  • Home
  • About Us
  • Services
    • Free Ads Audit
    • Remarketing
    • Paid Social
    • Paid Search
  • Case Studies
  • Contact Us
01270 748787
408 Media | Paid Advertising Agency | Digital Marketing Audit Services UK
  • Home
  • About Us
  • Services
    • Free Ads Audit
    • Remarketing
    • Paid Social
    • Paid Search
  • Case Studies
  • Contact Us
01270 748787
  • Home
  • About Us
  • Services
    • Free Ads Audit
    • Remarketing
    • Paid Social
    • Paid Search
  • Case Studies
  • Contact Us
408 Media | Paid Advertising Agency | Digital Marketing Audit Services UK

Search

How Can We Help?

  • Home
  • About Us
  • Services
    • Free Ads Audit
    • Remarketing
    • Paid Social
    • Paid Search
  • Case Studies
  • Contact Us
Blog

Home » Blog » 4 Basic Instagram Advertising Secrets for a Successful Ad Campaign – What to Know

SMM

4 Basic Instagram Advertising Secrets for a Successful Ad Campaign – What to Know

admin March 12, 2020 0 Comments

Instagram advertising is quickly becoming one of the prime fronts of digital marketing. Its access to nearly 2.7 million users and easy-to-use software has prompted big and small businesses to grab accounts. Likewise, many have found ways to integrate themselves into the application, be it through targetted advertisements or as a gateway to their business websites.

For a budding business, Instagram’s following may present a unique opportunity to reach a widespread scale, but the market competition remains heavy. To ease your way into the realm of digital marketing, here are four basic Instagram advertising secrets of having a successful ad campaign:

1. Set clear, distinct goals

One of the most important starting points for your ad campaign is to have a clear and distinct goal. This is because knowing what you want out of your campaign gives you a concrete measure of success to strive for. Do you want to boost your brand awareness, or grow your follower base? Are you looking to boost sales in a particular store, or of a particular product? These are some of the questions to start with before starting your campaign.

2. Develop a strategy for long term development

Keep in mind that your goals are only as good as the plans you make to achieve them. Building a particular strategy to best shoot for your endgame is a necessity to make your efforts worthwhile. When planning to meet your goal, don’t keep yourself satisfied with simply achieving the first goal on your list. Always think about the bigger picture, as short-term goals are merely temporary. Plan for long term development and create content that will prompt your audience to come back for more.

3. Know your audience

One of the most basic principles of marketing is “know your audience.” An integral part of planning is deciding which audience you’re targetting. Having an impressive advertisement is wasted on an audience that doesn’t understand it.

Know your target audience’s demographics, age, location, interests, and preferences to fully calibrate your ads. In terms of targeting systems, there are two options you can use on a platform: custom audiences and lookalike audiences.

Custom audiences allow you to target groups who have interacted with you previously and are effective for reaching out to a customer base that has already shown an interest in your business. Lookalike audiences, on the other hand, target those who have interests that are close to other people who have expressed interest in your brand.

4. Showcase Quality Content

Quality content has two basic parts: impactful imagery and a clear message. The beauty of Instagram advertising is that quality content spreads on its own without you needing to put in much effort. Having beautiful and impactful imagery is a basic for any Instagram post to gain traction, and supporting it with clear advertising will promote your product quickly across the market.

Always remember that your posts reflect your brand and poor content quality reflects negatively on your business.

Conclusion

Instagram is a powerful marketing tool waiting to be used by the brave entrepreneur. The four simple and easy steps above provide the momentum to get you started, but the key to a successful ad campaign would be to follow-through with your efforts and leads. A successful business is not made with one successful advertisement, but by the continued efforts to evolve its marketing style with its users.

If you’re looking for an Instagram ads agency in Crewe, get in touch with us today to see how we can help.

16
113 Views
Here’s Why Your Adwords Campaign Probably Needs Refining - What to KnowPrevHere’s Why Your Adwords Campaign Probably Needs Refining - What to KnowMarch 5, 2020
4 Reasons You Need Social Media Marketing for Your Business - What to KnowMarch 19, 20204 Reasons You Need Social Media Marketing for Your Business - What to KnowNext

Related Posts

SMM

How to Improve Your Instagram Ads to Generate Leads – Our Guide

The success of Instagram ads relies on understanding one’s audience. A marketer must...

admin February 5, 2020
SMM

6 Easy Steps to Ensure an Effective Social Ads Audit – Our Guide

A crucial part of developing an effective social media marketing plan is a social...

admin January 30, 2020

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recent Posts
  • 9 Smart Ways to Increase the Average Order Value For Your Ecommerce Store
  • Why You Should Utilise Paid Advertising on Social Media
  • A Quick Guide to Boosting Your Social Media Strategy
  • How Your Business Can Benefit Greatly From Lead Generation
  • 3 Remarketing Mistakes You Must Avoid at All Costs
Archives
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
Categories
  • Ecommerce
  • NEWS
  • PPC
  • SEO
  • SMM
  • Uncategorized
Meta
  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org
Categories
  • Ecommerce 1
  • NEWS 1
  • PPC 16
  • SEO 1
  • SMM 15
  • Uncategorized 6
Recent Posts
No posts were found for display
Gallery


408 Media have a lot planned for the future, working with great clients and exciting talent. If you would like us to work with you or you'd like to join the team, then we'd love to hear from you.

Trigger goes here
Services
Paid Search
Paid Social
Remarketing
Free Ads Audit
Contact Us
Address:  North Wing 6, Quadrangle, Crewe Hall,                     Weston Road, Crewe CW1 6UZ
Website:  408media.co.uk
Email:       [email protected]
Phone:     01270 748787
Blog:         Click Here
Sitemap:  Click Here
Terms & Conditions| Privacy Policy| Cookie Policy

Powered by 408 Media

Copyright © 2020.  All Rights Reserved.

Call  01270 748787

 

Get A Free Complimentary No Obligatory Ads review on us. Fill our form below and we will get in touch with you asap:

    Full Name *Phone *
    Email* Your website which your ads pointed at*
    Current monthly spend on ads/ Planned Budget*
    Best way to contact you

    x
    We want to offer content that truly matters to you: By browsing this site, you accept the general terms of use and the use of cookies. Learn More