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One of the most straightforward ways to increase your leads and improve your sales performance is by investing in your paid advertising strategies

However, here’s one truth that you must acknowledge as early as now: the majority of your prospects won’t convert on their first visit to your site. 

This does not necessarily mean that they are not interested in your product or service offerings. Neither does this suggest that driving traffic to your website is useless. 

What this insight tells you is that you need to remind these prospective customers of what you can do for them—regularly and in various ways. You need to draw their attention and encourage them to return to your site. This is where remarketing campaigns enter the picture. 

In the simplest words, remarketing is a paid advertising strategy that enables you to put your ads in front of people who have previously left your website without making a purchase. When done right, this campaign can successfully help prospects remember you, come back to your website and, ultimately, take action. 

If you haven’t utilised this paid advertising strategy to generate better ROI and growth for your brand, it’s high time to take action. Here are four effective remarketing tips to help you crush your next campaign and get incredible results: 

Know Who Exactly You Want to Reach

One thing you must always remember when it comes to remarketing campaigns is that not all prospects are equal. Some are going to be more valuable than others. Considering this, you must first use your current demographic data to determine who they are. 

Finding out who these people are will help you craft a remarketing campaign message that they will be able to relate to. 

Always Set A Frequency Cap 

In these campaigns, you basically keep reaching out to them until they convert. While this ideally helps you achieve your goal of getting prospects to convert, this may also drive people away in some instances.

Repeatedly showing the same ads to the same people, for example, may annoy them and even frustrate them. You can effectively avoid this disaster by making sure that you set a frequency cap for your ads.  

Consider User Behaviour

One way to know the best message to include in your remarketing ads is to examine your target audience’s recent online behaviour. 

For example, if your prospects have been visiting your ‘Technical Expertise’ page, showing them more information about the areas that you specialise in is your best bet. 

Studying your target audience’s interests and behaviour will enable you to create a remarketing campaign that speaks to them and their current needs. 

Employ Both Offsite and Onsite Remarketing Strategies 

All of the tips mentioned earlier apply to offsite remarketing. To get the best results, however, you must not forget the other half of the equation: onsite remarketing.

This involves monitoring the behaviour of your visitors while they are on your site and remarketing to them with a secondary message. This message is usually sent if their actions indicate that they are about to leave the site.

Employing both of these strategies will enable you to drive people back to your website and give them an offer that will be hard to resist!  


Remarketing campaigns will be your reliable buddies when it comes to getting the most out of your leads. They’re your tools to stay connected with prospects who did not convert on their first visit and eventually encourage them to make a purchase. Keep in mind, however, that you’ll need a solid strategy to see real results and increase your ROI. Follow the tips mentioned above to get started on the right track and you’ll be well on your way to crushing your sales goals! 

Want to work with an expert remarketing agency in the UK to drive your business to success? We’re the ones for you! At 408 Media, we use the latest methods and specialist technologies to turbocharge your marketing campaigns. If you’d like to join our growing family of satisfied clients, get your free paid ads audit today.



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