A crucial part of developing an effective social media marketing plan is a social media audit. Before you think of strategies or new ways to improve your social media, it’s important that you evaluate your existing strategy. By doing this, you’ll be able to identify what’s working and what’s not.
Here are easy-to-follow steps for a successful social media audit:
Have a Document Ready
You need somewhere to put your data in. One of the best ways to keep track of your findings is to use a spreadsheet. Some of the things that you need to record are your profile link, the name of the person managing the account, the goal of the account, the top three ads that have the most engagement, three important metrics, etc.
Set a Schedule
Be proactive and schedule a social ads audit. When you have a schedule to follow, you prevent the risk of getting caught off guard by a potential problem. An ideal social ads audit for a business is twice a year.
Determine Top Performing Social Media Ads
Use your social media audit to review your content and determine which ads had the biggest impact. List down at least three top-performing ads. You can be more in-depth by categorising the top-performing ads for your audit. You can identify the top three best videos, promotion, education content, etc.
Check for Most Engaged With Content
Identify ads that are getting the most social shares. You can use tools to identify these ads, so you don’t have to do it manually. If you have several social media accounts, it will be a good idea to determine which social network drives the most traffic to your site. The data that you’ll get from this will help you gain a deeper understanding of the type of content that your audience shares and visits the most. Therefore, you know which type of content to create.
Pay Attention to Your Branding
Your branding on social media must be recognisable, which means that your branding must be consistent across all social media platforms that you use. Check the bio details for each social media platform; make sure that they’re all up-to-date. Next, the photos that you use for your display picture and cover photo must be consistent as well. If you think your photos need an update, make sure to update all of your photos on all platforms that you use.
Evaluate Social Media Performance
One way to evaluate your performance on social media is to use analytics. Look into your metrics—these will help you identify how your social media accounts are performing online. You’ll likely find that some social media accounts are more effective than the others. Based on that, see how you can adjust your strategies, if you need to invest more time, or if it’s time to discontinue a social account that isn’t working to your advantage.
Now, you’re ready to do a social ads audit. Keep in mind that there are a lot of third-party tools that you can use to make the audit process go smoothly.
If you’re looking for a social ads agency in Crewe to help you conduct a social ads audit, get in touch with us today to see how we can help.
