[email protected]
+8 (123) 985 789
Free SEO Analysis
408 Media | Paid Advertising Agency | Digital Marketing Audit Services UK
  • Home
  • About Us
  • Services
    • Free Ads Audit
    • Remarketing
    • Paid Social
    • Paid Search
  • Case Studies
  • Contact Us
01270 748787
408 Media | Paid Advertising Agency | Digital Marketing Audit Services UK
  • Home
  • About Us
  • Services
    • Free Ads Audit
    • Remarketing
    • Paid Social
    • Paid Search
  • Case Studies
  • Contact Us
01270 748787
  • Home
  • About Us
  • Services
    • Free Ads Audit
    • Remarketing
    • Paid Social
    • Paid Search
  • Case Studies
  • Contact Us
408 Media | Paid Advertising Agency | Digital Marketing Audit Services UK

Search

How Can We Help?

  • Home
  • About Us
  • Services
    • Free Ads Audit
    • Remarketing
    • Paid Social
    • Paid Search
  • Case Studies
  • Contact Us
Blog

Home » Blog » A Quick Guide to Boosting Your Social Media Strategy

SMM

A Quick Guide to Boosting Your Social Media Strategy

admin November 19, 2020 0 Comments

Your social media strategy encompasses all the executions you perform on the various channels that you have. Furthermore, it involves both your organic and paid social media strategies. Considering this, you will have to take a look at each of these two divisions to improve the whole—something we’ll discuss in a little while. 

Before moving on to that, let’s first review the difference between organic and paid efforts.

What’s the Difference Between Organic and Paid Social Media? 

Organic social media mainly focuses on three items: brand awareness, customer service, and community building. 

Your organic efforts include the executions that are meant to widen your reach and increase the number of users who see and engage with your content. These also include responding to customer questions left as comments on posts or sent as personal messages. Finally, they cover your strategies to educate, entertain and keep both prospects and existing customers engaged. 

On the other hand, paid social media focuses on turning the people your reach into leads and, ultimately, paying customers. This is done through paid advertising—your paid advertising strategies drive website traffic as well as form submissions and other types of conversions. 

While they operate in different ways, they have similarities and can certainly work together well. In reality, integrating organic and paid social media is a smart strategy you must employ to maximise your efforts and get better results. 

Here are three effective ways to successfully unite these two branches and, as a result, take your social media strategy to another level: 

Strive for Consistency in Messaging

Your organic and paid efforts go after different goals and operate in different spheres. However, this does not mean that you cannot align their messages.

Striving for consistency will enable you to send a message that your audience will surely remember. It also makes your campaigns more striking and unforgettable. 

With that said, remember that your copies do not need to be verbatim across your campaigns. Rather, make sure that the key messages support each other. 

 

Be Intentional With Your Channels

When unifying your organic and paid efforts, you need to be mindful of the channels you are tapping. Doing so will allow you to optimise your efforts, make your strategies more effective, and maximise results. 

The key here is to use your organic performance as your reference. Use the insights you get from analysing your organic efforts to determine where high-yielding paid opportunities are.

Launch Retargeting Campaigns 

Some prospects may not convert during your first ad targeting campaign—you should know that this is normal! Sometimes, it’s not that they aren’t interested in your product or service offering. Rather, it could be that they need more persuasion or that the timing isn’t right yet. 

Considering this, it’s a smart practice to regularly launch retargeting campaigns. This helps you stay top of mind for your prospects until they’re ready to make a purchase. 

Conclusion 

To truly turbocharge your social media strategy, it helps to stop looking at your organic and paid social media strategies as branches operating in a vacuum. While it is true that they serve different purposes and implement different methods, they can be made to work together. Following the three tips mentioned above is a great way to start integrating these two branches. With consistent effort, you’ll be able to achieve an overall social media strategy that is both cohesive and compelling in no time. 

408 Media is a social media marketing agency with years of marketing experience on social media platforms. We’re the right partner to help you create copies that convert and campaigns that bring you the results you want. Get in touch with us today to learn how we can help you!

0
4 Views
How Your Business Can Benefit Greatly From Lead GenerationPrevHow Your Business Can Benefit Greatly From Lead GenerationNovember 9, 2020
Why You Should Utilise Paid Advertising on Social MediaNovember 20, 2020Why You Should Utilise Paid Advertising on Social MediaNext

Related Posts

SMM

3 Reasons Why Your Instagram Ads Aren’t Doing Well & How to Fix This

When done right, social media advertising can generate a lot of sales for your...

admin April 30, 2020
SMM

3 Benefits of Using Social Media Marketing for Your Business

Many business owners spend hours on end every day trying to boost brand awareness and...

admin October 7, 2020

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recent Posts
  • Facebook IOS 14 Update: How Will it Affect Your Ads?
  • 9 Smart Ways to Increase the Average Order Value For Your Ecommerce Store
  • Why You Should Utilise Paid Advertising on Social Media
  • A Quick Guide to Boosting Your Social Media Strategy
  • How Your Business Can Benefit Greatly From Lead Generation
Archives
  • February 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
Categories
  • Ecommerce
  • NEWS
  • PPC
  • SEO
  • SMM
  • Uncategorized
Meta
  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org
Categories
  • Ecommerce 1
  • NEWS 2
  • PPC 16
  • SEO 1
  • SMM 15
  • Uncategorized 6
Recent Posts
No posts were found for display
Gallery


408 Media have a lot planned for the future, working with great clients and exciting talent. If you would like us to work with you or you'd like to join the team, then we'd love to hear from you.

Trigger goes here
Services
Paid Search
Paid Social
Remarketing
Free Ads Audit
Contact Us
Address:  North Wing 6, Quadrangle, Crewe Hall,                     Weston Road, Crewe CW1 6UZ
Website:  408media.co.uk
Email:       [email protected]
Phone:     01270 748787
Blog:         Click Here
Sitemap:  Click Here
Terms & Conditions| Privacy Policy| Cookie Policy

Powered by 408 Media

Copyright © 2020.  All Rights Reserved.

Call  01270 748787

 

Get A Free Complimentary No Obligatory Ads review on us. Fill our form below and we will get in touch with you asap:

    Full Name *Phone *
    Email* Your website which your ads pointed at*
    Current monthly spend on ads/ Planned Budget*
    Best way to contact you

    x
    We want to offer content that truly matters to you: By browsing this site, you accept the general terms of use and the use of cookies. Learn More