Affiliate marketing is an essential digital marketing strategy. It gives business owners the chance to use large and diverse networks to create highly focused campaigns. It accounts for 15% of digital marketing revenue, and if your brand isn’t using affiliate marketing as a channel, they are missing out on a huge potential for sales.
It’s something we, at 408 Media, specialise in.
But what is affiliate marketing?
Businesses are usually super keen to jump on affiliate marketing. And why wouldn’t they be? You only pay commission on sales, so it’s a win-win surely?
Well, it’s not quite that easy. Usually, businesses start to have doubts after they’ve paid the affiliate network set-up fees and the sales haven’t immediately started flooding in. Sometimes it’s just a trickle.
When this happens, businesses usually do one of two things.
With affiliate marketing, the top 20% of affiliates will drive 80% of your sales. So you need to nurture them. You need to create a solid strategy that engages the right people, to give you the best ROI.
Affiliate marketing is the process of an affiliate (often an influencer) earning a commission for marketing a business’s products/services.
If you’ve ever seen someone on Instagram promoting a new shampoo, or a travel influencer telling you you must stay in this new hotel, that’s affiliate marketing. The influencer will get an affiliate commission for every bottle of shampoo or hotel stay booked because of their promo.
It goes like this:
We use a range of cutting-edge tools and technologies to trawl affiliate networks. This means we will drive only the most relevant visitors to your site, increasing your conversion rates and profit. We keep a close eye on traffic, to ensure you only pay for valuable visits, and we also ensure your business stays compliant with affiliate marketing rules and regs.
We’re a full service digital marketing agency so we can offer affiliate marketing services as part of a wider marketing strategy. We’re experts in SEO, paid social, web development and pay-per-click advertising, so we’re your one-stop shop for online marketing success.
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Affiliate marketing is a performance-based digital channel where brands reward third-party publishers or partners (affiliates) for generating traffic or sales through their promotional efforts. It’s a cost-effective way to scale online sales and reach new audiences through affiliate relationships and online marketing efforts.
Affiliates promote your product or service using a unique tracking link. When users click that link and complete a desired action (such as a purchase or lead submission), the affiliate earns a commission. We manage every part of the process, from setup to performance analysis in our affiliate partnerships and advertisers throughout global brands.
We use in-house tools to track affiliate activity, conversion rates, revenue generation, and commission spend. We monitor performance in real time and provide regular forecasting, allowing for data-led decision-making and strategic optimisation.
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Yes. While affiliate marketing is known for driving ROI, it’s also highly effective for building brand visibility. We carefully select affiliates that align with your values, helping you reach new audiences, potential customers and reinforce brand reputation. We use affiliate marketing campaigns across multiple industries, including ecommerce and serve-based clients.
Absolutely. You’ll be assigned a dedicated affiliate specialist to manage your campaign from start to finish, including strategy, partner communications, reporting, and performance optimisation against your competition.
