Facebook IOS 14 Update: How Will it Affect Your Ads? Unless you have been hiding under a rock the past months, you have probably heard about the Facebook ios 14 update for Apple devices. This update is coming with big changes to tracking permissions that will be impacting how you can run your Facebook ads. […]
Ecommerce is Booming: How to Increase Your Slice of the Pie Online shopping has become a part of life for all of us. In 2019, eCommerce sales worldwide hit a record £2.58 trillion. The global pandemic of 2020 means that the record is likely to be broken again this year. With consumers doing more shopping […]
An aspiring entrepreneur in today’s digital age has a wide selection of marketing channels to choose from. Marketing online is much easier now than before, with numerous ways for service providers to interact with their audiences. Engaging with online audiences is the key to success, whether you’re providing digital or onsite services. It’s a practice […]
Your social media strategy encompasses all the executions you perform on the various channels that you have. Furthermore, it involves both your organic and paid social media strategies. Considering this, you will have to take a look at each of these two divisions to improve the whole—something we’ll discuss in a little while. Before moving […]
At this point, you’re likely aware of lead generation. It’s one of the main priorities of any good digital marketing agency, and with good reason. Everyone is finally catching up to the real purpose of marketing and sales efforts. Your business gets profit quite easily from generating customers that convert into prospects, after all. That […]
Remarketing is a digital marketing tool that specifically caters to video, display, and social media remarketing. It’s the most commonly sought-after approach in the paid media landscape, and while it may seem straightforward, the process requires extreme patience, strategy, and implantation skills. You’ll need to pour thought and strategy into the re-engagement of previous site […]
Google has a new feature to roll out in the market soon, and it is expected to be huge. Responsive Search Ads is one of the most innovative features it introduced since the first release of Expanded Search Ads in 2016, and it is going to be life-changing for advertisers. This article will tell you […]
With billions of users logging onto their applications daily, Facebook continues to be a behemoth in the realm of social media and online connectivity. Nowadays, it has evolved into a platform for businesses to set up and thrive alongside connecting friends and family. On its own, Facebook has its own kind of search engine optimisation, […]
Your branding is a powerful tool that lets you attract your target audience and make your product and services instantly recognisable. To help the public perceive a certain way about your brand, you must regularly perform a brand audit. What Is a Brand Audit? A brand audit is a process of evaluating your brand’s position […]
Depending on how long you’ve been running pay-per-click (PPC) advertising campaigns, things can get hairy when trying to work with a new Search Engine Marketing (SEM) provider. For people just starting, PPC management is relatively straightforward: build the campaign, test it, and optimise. The story is entirely different if you already have a significant history […]