Why You Should Add Remarketing to Your Marketing Efforts

Attracting users to your website can improve your sales and conversion rate. However, there are many factors and distractions that can lead them to exit your page without taking your desired action. Fortunately, you can bring back the visitors who have shown interest and are willing to engage with your website through remarketing.

This tried-and-tested method uses ads that are directed to your previous website visitors on Google, other websites, or Facebook. They remind them of the products they added to their cart without checking out or the time they spent on your page browsing your store.

Here are some benefits you can enjoy when you work with a digital marketing agency and add a remarketing ad strategy to your marketing efforts:

1. You can boost your brand recognition and awareness

Remarketing allows your target audience to see your ads on Facebook or Google searches over and over. As time passes, they are more likely to remember your brand. By being able to recall your company name and becoming a brand that first comes to the minds of your target market, you have an increased chance of making a sale.

If you need help from a remarketing agency, feel free to reach out to us. We can help you market to customers who have already interacted with your business and improve your chances of increasing your conversion rate. Furthermore, we use specialist third-party technologies to expand the platforms your remarketing Ads are targeted to and provide you with detailed reporting to break down results from your remarketing campaigns.

2. You will convert more leads into actual purchases

A lot of effort and resources go toward attracting users to your website. However, you should never overlook remarketing. This will help remind your potential customers of the time they spent browsing your goods.

These leads are those who have already checked your website, looked at your products or services, or even gone as far as adding your items to their shopping cart. They are going to be the easiest leads to convert, so make sure to prioritize them to your advertising campaigns.

3. You can cut down costs

You don’t have to flood the entire search engine with display ads to reach as many people as possible. Doing this is inefficient and burns a hole in your pocket. A better way is to use remarketing to target those who have visited your website in the first place. They are more likely to make a purchase while offering you a greater chance of boosting your sales.

Remarketing is an excellent investment. It is effective and efficient, and best of all, it does not break the bank.

Conclusion

When browsing through your website, your visitors can get distracted by emails, phone calls, Instagram notifications, and more. Because of this, they may end up leaving your site without calling you or making a purchase. By adding remarketing to your marketing efforts, you can turn your leads into sales successfully and let you attain your desired results.

Convert your first-time visitors into leads and sales by teaming up with our PPC agency. Request a free audit today!

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admin October 15, 2020 0 Comments

5 Tips for Building a Solid Social Media Marketing Strategy

As a small business owner, you might get tempted to cut corners and take on the Facebook Ads management for your company. While doing this would bring you short-term gains, you risk losing more eventually, especially if you’re not familiar with how Facebook advertising works. 

With the recent updates in the reach of sponsored posts, you would need a combined knowledge of long-term strategy and tactical decision making, which you’d get if you hire someone who knows how to respond to changes like these. If you’re looking to hire someone to optimise your social media presence, here are a few things to remember.

Choose a marketer who specialises in Facebook Ads

Research the credentials of your prospective candidates and evaluate their portfolio. You want to get someone who has demonstrable experience in social media optimisation, so ask if you can see the work they had done for other businesses. Seeing their portfolio also lets you decide if they can emulate the tone and style of your social pages.

Tie your goals to a realistic budget

Finding the perfect Facebook Ads expert is only the first step. You also need to clarify your budget and the direction of your campaigns. The marketer you hire can help you organise this aspect of your strategy, but the overarching goals are up to you.

It’s vital to know your spending range and what you specifically want to achieve with it. Inform your marketer how you want the adds to perform and how often you want reviews and tweaks.

Know your Facebook expert’s game plan

You hired someone for Facebook Ads management because of their technical knowledge of advertising on the platform. They know this better than you, so allow them to come up with a game plan for your campaigns. Let him work on the finer details based on the output, but schedule a detailed review before you go live.

Stay in touch throughout the campaign

When you start a campaign, you can expect less than stellar results, which is a good thing. If your campaign has a lacklustre performance, you will learn who engages with your business. 

Your specialist will learn how to adjust your messaging, your post frequency, and even the tone of your ads to fit customer expectations. Let your marketer gather the data and let them make adjustments as necessary.

Review the campaign’s performance

Finally, it pays to review your advertising campaign’s performance. Your ads expert should know how to retrieve the data and analyse it, providing you with a high-level report that outlines what you need to do to get your ads to perform better. Constant monitoring and adjusting is the key to creating an effective ads campaign.

Conclusion

Various factors can complicate Facebook advertising. From identifying targets to setting up a campaign, running ads, and monitoring results, you need to know what to look for and how to elicit it from audiences. If you’re growing your business, you should hire a dedicated social media manager for your ads on Facebook. That way, you have an extra pair of eyes on your brand’s engagement through this channel, and you can maximise your presence on the platform.

Partner with 408 Media to get digital marketing that delivers exactly what you need. We are a social media marketing agency helping UK companies scale their business and drive growth. Get in touch with our experts today to learn more!

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admin October 15, 2020 0 Comments

How to Maximise Your Google Ads Account and Ensure High ROI

Google Ads are effective at generating traffic for your website. However, an ill-conceived ad strategy can cause your marketing budget to inflate. Avoid this by having a plan for your paid ads campaigns. Whether you’re doing it yourself or hiring PPC specialists, here are some things to remember if you want to make the most of your Google Ads account.

Have separate search and display campaigns

It’s vital to know the difference between the Display Network and the Search Network. You should also understand the nuances described by terms like cost-per-click, CPA goals, and conversion rates. If not, you are missing out on the true potential of the Google ads network.

You limit your success when you use several campaign types at once. When you separate campaigns, you help Google understand your content better. You’re also making it more convenient for yourself later on; different campaigns means distinct attributions in reports. Enlisting the services of Google PPC experts would help you plan properly.

Have unique ads for various ad groups

Your ad groups must have highly specific advertisements. When they do, you can check your performance data and be more confident that the results truly show what does (or does not) resonate with your audience.

For instance, if your store sells workout clothing, have various ad groups for the different types you have in stock. Women who practice yoga at home will likely click on ads showing yoga leggings instead of something that offers various kinds of gym pants. The more relevant your ad groups, the better the ads’ performance in auctions.

Make sure you have keywords where necessary

Your ad copy and landing pages must have continuity, and you can ensure this if you incorporate your keywords in both. For instance, if you are trying to sell a particular running shoe, you don’t want your landing page to feature other brands.

Break the keywords in various groups and include ones that people search. You can also switch the insertion of keywords. An agency specialising in Google Ads can help you do this effectively.

Use geo targeting in your campaigns

Adjusting your bids according to geographical locations like states, counties, and cities benefit your marketing strategy greatly. When you focus your ad spend on a particular population or demographic, or if you concentrate on a region, you are likely to incur lower marketing costs and higher conversions.

Check all the available options in your location to see what areas you can include in your geotargeting strategy. Then, evaluate these by city, state, and country. You could customise ad copy by location; you can have a specialised advertisement for areas that you know convert better than others. Adjust the bids for these ads by 25 to 50 per cent.

If one area performs poorly, you could adjust your bid accordingly. If you would like to see the best results, let an agency specialising in AdWords management handle the adjustments.

Conclusion

When you outsource your PPC ads, you reap the benefits of having a professional AdWords management team handling your marketing for you. These teams have insight and knowledge from working for other companies, and they also have the tools needed to create robust campaigns.

Get outstanding results on your PPC campaigns when you team up with 408 Media. We are Google Ads specialists in the UK experienced in meeting ambitious revenue targets for our clients. Get a free audit today, or contact us for enquiries!

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admin October 7, 2020 0 Comments

3 Benefits of Using Social Media Marketing for Your Business

Many business owners spend hours on end every day trying to boost brand awareness and sales but to no avail. What makes it more challenging is that they try to do that in the cheapest way possible, using as little expenses as possible while hoping to boost gains significantly.

It might seem that such a solution doesn’t exist, but there is one way to do it that you probably already know about! Social media is a platform where millions of people gather every day to share stories, information, and more. This platform will allow you to achieve your business’s goals with little to no investment—all made possible with social media marketing.

If that does not sound convincing to you, here are the benefits that social media marketing has to offer for your business:

Enhances SEO

One of the biggest reasons you need to take part in social media marketing is that it enhances your SEO strategy. SEO, short for search engine optimisation, is the process that helps improve your website’s rank. A good strategy allows you to achieve top ranks in search engines, and the benefits to these include greater brand awareness, increased organic traffic, and more.

While social media itself will not directly boost your rankings, it helps users find your website, which consequently helps with SEO. In a sense, social media marketing helps improve your SEO by directing users to your website. This increase in traffic is a signal to search engines that your website is reliable and often used, allowing its rank to go up.

Boosts brand awareness

Many people roam social media, so it is only logical to assume that you can increase brand awareness by setting up your presence there. With the ability to display your ads and engage with your customers, your brand awareness goals become much easier to achieve.

Social media platforms have all sorts of features to enhance your brand awareness efforts. For example, they offer features that let individuals like and share your content with other people. This can allow others to find your posts, generating interest and attracting potential customers.

Improves customer satisfaction

Customer experience makes or breaks your business, and ensuring that customers are satisfied with your business is vital to your success. Angry and unhappy customers may leave you for good and warn others not to use your services after.

With social media marketing, there are many ways you can improve customer satisfaction. For example, you can humanise your company by actively engaging and interacting with your customer base. As a result, they become more emotionally attached to your business, and by giving them a personalised and real experience, they become a lot more satisfied with your brand.

Conclusion

As you can see, social media marketing has many great benefits for your business. It lets you interact with your customers more easily to provide them with the support they need and provide content to individuals who might share it with their friends and family. When these happen, your business will experience growth like no other.

That being said, this is only true if you get social media marketing right! If you have no idea how to begin or what to do, do not hesitate to work with a digital marketing agency to help you. With their experience and knowledge, they will develop bespoke strategies that will help you reach your social media marketing goals and grow your business!

408 Media provides companies with high-performance yet simple ads to gain customers and grow their business. If you are looking for a digital marketing agency in the UK to help you with social media marketing, work with us today!

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admin October 7, 2020 0 Comments

3 Undeniable Reasons Your Business Needs a PPC Agency

Pay-per-click (PPC) advertising provides business with endless opportunities. Unfortunately, it can be rather difficult to manage and control, especially since the landscape continuously changes. Without much experience, the prospect of PPC campaigns can be overwhelming. In the worst-case scenario, you end up wasting away resources, especially since you have no way of knowing where your money is going. 

For the reasons stated above, the most ideal solution is to hire a PPC agency. Even the idea may come with specific repercussions but bear in mind that hiring the right PCC management company can be a difficult task. 

It is an incredibly powerful tool for building progress, but if you still remain hesitant, here are undeniable reasons your business should invest in a PCC agency today:

 

Reason #1: It allows your company to keep up with changes 

The digital advertising industry is constantly changing and rapidly evolving, making it difficult to keep up with the best practices. As a business, your focus and expertise likely lie somewhere else, far from the realm of paid advertising. That said, keeping up with the best and latest practices will be challenging, if not impossible. 

By working with an agency specializing in PCC, however, you ensure that your business remains up to date with the best. They understand how things currently work, and what strategies have become obsolete. They also have access and networks containing various agencies, all of which can help you come up with the most effective campaigns. 

 

Reason #2: You’ll have access to expert keyword selection

The best and most effective PPC campaigns need the right and consistent formula. That includes the use of keywords, which always need to be correct and relevant to your campaigns. If you have no experience with PPC strategies, however, you are more than likely to bank on the wrong keywords and waste away resources. 

Through the help of the right PPC agency, however, keyword selection will be a breeze. They have knowledge and access to proper keyword search, ensuring that you always arrive at the best possible results. 

 

Reason #3: Your brand will enjoy superb ad copies 

Apart from the rapid changes and keyword research, the best PPC campaigns also require good ad copies. Paid Google ads come with character limits, and it’s vital that your brand persuades audiences with perfectly-written words. This can be difficult—how do you write a creative and engaging copy with such extreme limitations?

Fortunately, a PPC agency also allows you access to the best ad copywriters. Bear in mind that Google enjoys a high volume of traffic every day, and with their extensive knowledge and creativity, the PPC specialists can help your brand command the attention it needs. So long as the copies are relevant and applicable to your specifications, you’ll be well on your way to earning traffic and conversions.

 

Work With The Best PPC Specialists

Paid advertising may just be a single facet in the vast world of digital advertising, but bear in mind that the success rates can be rewarding. This makes PPC a non-negotiable part of your business operations, so it’s only logical to move forward with proper investments in mind. That said, make sure to hire the best PPC specialists to help your business grow.

If you’re on the hunt for a PPC management agency that truly delivers, however, 408 Media is the place to call. We have developed unique and proven strategies that continuously deliver top results for our clients. We also have strong partnerships with Facebook, Google, and Bing, ensuring that businesses remain up to date with all the changes and evolutions. We take paid ads seriously—choose to grow with us today. 

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admin October 1, 2020 0 Comments

How to Maximise Your Google Ads Account and Ensure High ROI

Google Ads are effective at generating traffic for your website. However, an ill-conceived ad strategy can cause your marketing budget to inflate. Avoid this by having a plan for your paid ads campaigns. Whether you’re doing it yourself or hiring PPC specialists, here are some things to remember if you want to make the most of your Google Ads account.

 

Have separate search and display campaigns

It’s vital to know the difference between the Display Network and the Search Network. You should also understand the nuances described by terms like cost-per-click, CPA goals, and conversion rates. If not, you are missing out on the true potential of the Google ads network.

You limit your success when you use several campaign types at once. When you separate campaigns, you help Google understand your content better. You’re also making it more convenient for yourself later on; different campaigns means distinct attributions in reports. Enlisting the services of Google PPC experts would help you plan properly.

 

Have unique ads for various ad groups

Your ad groups must have highly specific advertisements. When they do, you can check your performance data and be more confident that the results truly show what does (or does not) resonate with your audience.

For instance, if your store sells workout clothing, have various ad groups for the different types you have in stock. Women who practice yoga at home will likely click on ads showing yoga leggings instead of something that offers various kinds of gym pants. The more relevant your ad groups, the better the ads’ performance in auctions.

 

Make sure you have keywords where necessary

Your ad copy and landing pages must have continuity, and you can ensure this if you incorporate your keywords in both. For instance, if you are trying to sell a particular running shoe, you don’t want your landing page to feature other brands.

Break the keywords in various groups and include ones that people search. You can also switch the insertion of keywords. An agency specialising in Google Ads can help you do this effectively.

 

Use geotargeting in your campaigns

Adjusting your bids according to geographical locations like states, counties, and cities benefit your marketing strategy greatly. When you focus your ad spend on a particular population or demographic, or if you concentrate on a region, you are likely to incur lower marketing costs and higher conversions.

Check all the available options in your location to see what areas you can include in your geotargeting strategy. Then, evaluate these by city, state, and country. You could customise ad copy by location; you can have a specialised advertisement for areas that you know convert better than others. Adjust the bids for these ads by 25 to 50 per cent.

If one area performs poorly, you could adjust your bid accordingly. If you would like to see the best results, let an agency specialising in AdWords management handle the adjustments.

 

Conclusion

When you outsource your PPC ads, you reap the benefits of having a professional AdWords management team handling your marketing for you. These teams have insight and knowledge from working for other companies, and they also have the tools needed to create robust campaigns.

Get outstanding results on your PPC campaigns when you team up with 408 Media. We are Google Ads specialists in the UK experienced in meeting ambitious revenue targets for our clients. Get a free audit today, or contact us for enquiries!

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admin October 1, 2020 0 Comments

5 Reasons to Invest in Paid Search Marketing for Your Company

Paid search is one of the most effective strategies today because it allows businesses to launch ads within the sponsored listings of a search engine. With this solution, business owners will often pay every time their ads are clicked, when their ad is displayed, or when they receive a phone call from a user after seeing the ad. 

One vital point to note about paid search is that a business doesn’t have to have a website to do paid search marketing, unlike organic searches. You can develop ads and link them to listings on directory websites. 

If you are not using this solution yet for your business, here are five reasons you must start today: 

  • Get Fast Results

Organic search engine optimisation (SEO) is indeed effective, yet they take time before you can see desirable results. With paid search marketing, you can anticipate immediate traffic to your website from search engines, which makes it a great strategy that can support your SEO marketing. 

  • Generate Qualified Leads

With paid searches, you can get more relevant leads to your website. This is because you get to target the types of consumers who are most likely interested in your brand. As a result, the traffic that you generate is most likely qualified ones that give you higher chances of conversion, instead of users coming from a broad target group. 

  • Gain Measurable Results

Know that you will be able to measure every aspect of your marketing campaigns, such as the number of clicks, the number of sales that come from these clicks, and many more. This type of information is crucial to your success and your overall marketing strategy as it will show you which strategies are not working, and which ones need tweaking. Eventually, you will get the right formula that you can implement to your marketing strategies. 

  • Get Recognised

One of the goals of businesses today is to improve their brand recognition. With paid search marketing, you can expect to get recognised even more, which will push your brand towards growth and success.

  • Save More Money

Many people tend to think that investing in paid search marketing is costly, yet this is where they’re wrong. There are so many benefits you can get from it, which makes it a cost-effective way to market your brand. Suppose that you have started a campaign but you find out that it isn’t working as you expected. In such cases, the option to pause is available. Even if you have a limited budget, you can set budget caps and the search engines will not spend more than that. 

 

Conclusion

Paid search marketing is indeed an effective way to market your products and services. If you own a business and you haven’t used this yet, it’s time to do so. Even without a live website, you can launch paid campaigns and make them work for your marketing efforts. 

When it comes to the cost, rest assured that you can always set budget caps so that you don’t end up spending more money than you intend to. That way, even if you have limited marketing funds, you can still use them to generate quality results without breaking the bank. 

Whether you set up a paid search marketing campaign via PPC or other forms, it’s very important that you have an expert who knows its ins and outs. This is because there are many factors that go into paid search, which is why you must consider hiring an ad agency that can help you launch successful campaigns for your brand. 

408 Media is a reputable company that specialises in paid search management in the UK. If you need professional help in getting your ads rolling, get in touch with us today for a free audit!

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admin September 23, 2020 0 Comments

4 Remarketing Campaign Tips That Actually Work – Our Guide

One of the most straightforward ways to increase your leads and improve your sales performance is by investing in your paid advertising strategies. 

However, here’s one truth that you must acknowledge as early as now: the majority of your prospects won’t convert on their first visit to your site. 

This does not necessarily mean that they are not interested in your product or service offerings. Neither does this suggest that driving traffic to your website is useless. 

What this insight tells you is that you need to remind these prospective customers of what you can do for them—regularly and in various ways. You need to draw their attention and encourage them to return to your site. This is where remarketing campaigns enter the picture. 

In the simplest words, remarketing is a paid advertising strategy that enables you to put your ads in front of people who have previously left your website without making a purchase. When done right, this campaign can successfully help prospects remember you, come back to your website and, ultimately, take action. 

If you haven’t utilised this paid advertising strategy to generate better ROI and growth for your brand, it’s high time to take action. Here are four effective remarketing tips to help you crush your next campaign and get incredible results: 

 

 

Know Who Exactly You Want to Reach

One thing you must always remember when it comes to remarketing campaigns is that not all prospects are equal. Some are going to be more valuable than others. Considering this, you must first use your current demographic data to determine who they are. 

Finding out who these people are will help you craft a remarketing campaign message that they will be able to relate to. 

 

 

Always Set A Frequency Cap 

In these campaigns, you basically keep reaching out to them until they convert. While this ideally helps you achieve your goal of getting prospects to convert, this may also drive people away in some instances.

Repeatedly showing the same ads to the same people, for example, may annoy them and even frustrate them. You can effectively avoid this disaster by making sure that you set a frequency cap for your ads.  

 

 

Consider User Behaviour

One way to know the best message to include in your remarketing ads is to examine your target audience’s recent online behaviour. 

For example, if your prospects have been visiting your ‘Technical Expertise’ page, showing them more information about the areas that you specialise in is your best bet. 

Studying your target audience’s interests and behaviour will enable you to create a remarketing campaign that speaks to them and their current needs. 

 

 

Employ Both Offsite and Onsite Remarketing Strategies 

All of the tips mentioned earlier apply to offsite remarketing. To get the best results, however, you must not forget the other half of the equation: onsite remarketing.

This involves monitoring the behaviour of your visitors while they are on your site and remarketing to them with a secondary message. This message is usually sent if their actions indicate that they are about to leave the site.

Employing both of these strategies will enable you to drive people back to your website and give them an offer that will be hard to resist!  

 

Conclusion

Remarketing campaigns will be your reliable buddies when it comes to getting the most out of your leads. They’re your tools to stay connected with prospects who did not convert on their first visit and eventually encourage them to make a purchase. Keep in mind, however, that you’ll need a solid strategy to see real results and increase your ROI. Follow the tips mentioned above to get started on the right track and you’ll be well on your way to crushing your sales goals! 

Want to work with an expert remarketing agency in the UK to drive your business to success? We’re the ones for you! At 408 Media, we use the latest methods and specialist technologies to turbocharge your marketing campaigns. If you’d like to join our growing family of satisfied clients, get your free paid ads audit today.

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admin September 23, 2020 0 Comments

4 Smart Tips for Doing Facebook Advertising the Right Way

There’s no denying the fact that Facebook is the biggest social network in the world. It boasts of 2.7 billion monthly active users, which is why companies are so keen on advertising on this platform. Doing so allows them to be where the consumers are.

Incorporating Facebook advertising into your overall strategy benefits your business in many ways. However, you should know that promoting on this platform isn’t as straightforward as it seems. The truth of the matter is that you may also lose a lot of money, especially if you don’t know how to use Facebook Ads correctly.

To help you steer clear of budget-depleting mistakes and do Facebook advertising the right way, here are some tips worth following:

1. Target the Right Audience

Facebook’s tools allow you to choose the group of people you want to be reached by your ads. You can segment your market according to demographics, behaviours, and interests, as well as their fields of study.

These features are helpful, but you must learn how to use them effectively. The key here is to understand who your target audience really is and be as detailed with the description as possible. This will guide you as you select your ads’ target audience. Ultimately, this will help you choose the right group to show your ads to and gain better conversions.

2. Create A Remarketing Campaign

Not all of your target audiences will be hearing of your brand for the first time. Some may have already been to your website before or have purchased from you previously. These people are considered warm leads, and they need a different kind of message to convince them to make a purchase.

This is where remarketing campaigns are particularly important. These campaigns enable you to keep in touch with customers who have expressed interest in your product and bring them back to your site.

3. Exclude Past Converters

You constantly have to monitor the performance of your campaigns and exclude those who have already converted. Showing the same ad to the people who have already purchased it is just a waste of money. On top of that, this can put them off, annoy them, and even drive them away from your brand.

You can avoid all of these by creating a Custom Audience and proceeding to the ‘Exclude’ feature. This is where you can select the people who have already converted so that they will stop receiving your ads.

4. Maximise Facebook Analytics

Facebook Ads has an amazing set of analytical tools. Make sure that you utilise this to track the performance of your campaigns, identify which strategies are working, and refine your execution.

When it comes to Facebook advertising—and any other form of online advertising, for that matter—analytics is important to succeed. You must regularly track your efforts, analyse insights, and use the data you gathered to adjust your strategy accordingly. With this, you will soon develop ad practices that will work wonders for your business.

Conclusion

Advertising on Facebook will bring a lot of benefits and advantages to your business—as long as you do it right. If you do not pay close attention to your executions and rush through the process, you’re highly likely to lose a lot of money because of ineffective ads. On the contrary, following the tips mentioned above will help you get started on the right track to a robust Facebook advertising strategy.

Do you require the services of an experienced Facebook ads agency in the United Kingdom? We can help! At 408 Media, we can drive scalable revenue growth for your business using our proven strategies and techniques. If this sounds like what you need, get in touch today!

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admin September 17, 2020 0 Comments

4 Audits You Should Conduct to Improve Your Facebook Ads

Facebook has quickly grown to become one of the best ways to advertise your company on social media. With its massive reach of almost 3 billion monthly active users, that’s an impressive pool of customers your brand can access.

As an advertiser on Facebook, you’re likely interested in improving your campaign’s performance to reach more customers and generate more engagement. Although each ad account needs a unique strategy that caters to its specific needs and audience, there are some techniques you can do to check on your ad performance, like conducting an audit. It will help you understand the characteristics of your ad delivery, its impact, and numbers. Here are four audits you should accomplish that will help you improve your Facebook Ads performance:

Evaluate Your Accounts By Overview

First, evaluate your accounts at a summary level before diving into campaign-level or ad-level specifics. It’s best to optimise your ads and campaigns from an account overview, as this combines and summarises the data from the two. It’s a more straightforward way to assess and build on your strengths while addressing your weaknesses without having to analyse each campaign.

Your account overview is an excellent source of information you can use to evaluate your ad performance. It shows you the overall cost per action or purchase, cost per click, overall click-through rate, and total return on ad expenses. Knowing these will help you weed out the bad campaigns from the well-performing ones.

Understand Each Placement

Next, understand your placements and determine which ones are giving you the highest performance and the most delivery. You’ll get insight on where to focus your budget and which campaigns are most effective in well-performing placements.

For example, even though you may be focusing on Facebook ads, you might find that your ads on Instagram are performing much better. You’ll want to optimise your budget for Instagram by using dedicated campaigns that are more native to Instagram.

If you have placements that continue to underperform especially after spending a sizeable amount, you should consider discontinuing them.

Breakdown by Demographics

Next, conduct an audit that analyses your demographics. It’s essential to understand how different groups of people are responding to your ads, just like how they’re responding to ads on different placements.

With this key insight, you’ll know how to write copy that effectively captures the attention of various demographics. Although you’ll boost ad engagement and performance with specific demographics using this tactic, keep in mind this may not apply to your target demographic. If other groups of people are responding better to your ads than your intended target, you’ll want to adjust your marketing strategy.

Look at Geotargeting

If you’re running ads in several places, especially different countries, you’ll want to focus on geotargeting. This will help you determine the countries your ads are most effective in, allowing you to tailor campaigns that will capitalise on their interest and attention. You can also optimise your prices per ad to suit the countries in which they perform well, helping you save money while maximising your ads.

Geotargeting will also help you rule out countries that may hurt performance. If your campaigns are consistently underperforming at a particular location, you’ll want to consider cutting your losses and discontinuing your campaigns there.

Conclusion

Advertising your products and services through Facebook Ads is a great way to expand your reach, and analysing them for performance is crucial for ensuring their success. While Facebook does much of the work for you by automatically optimising delivery and targeting the best prospects, it’s vital to learn how to fit your campaigns across multiple platforms and tailor them to each of their strengths. By conducting these audits, you’ll make more informed decisions and optimise each campaign better to create a more successful ad strategy.

Need some help with your Facebook ads management? Let us know at 408 Media! We are a results-oriented paid search company that is known for delivering outstanding results. We’ve developed our own unique strategies and techniques that have brought extraordinary results to our clients. Get a free audit today!

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admin September 17, 2020 0 Comments