At this point, you’re likely aware of lead generation. It’s one of the main priorities of any good digital marketing agency, and with good reason. Everyone is finally catching up to the real purpose of marketing and sales efforts. Your business gets profit quite easily from generating customers that convert into prospects, after all. That […]
Remarketing is a digital marketing tool that specifically caters to video, display, and social media remarketing. It’s the most commonly sought-after approach in the paid media landscape, and while it may seem straightforward, the process requires extreme patience, strategy, and implantation skills. You’ll need to pour thought and strategy into the re-engagement of previous site […]
Google has a new feature to roll out in the market soon, and it is expected to be huge. Responsive Search Ads is one of the most innovative features it introduced since the first release of Expanded Search Ads in 2016, and it is going to be life-changing for advertisers. This article will tell you […]
With billions of users logging onto their applications daily, Facebook continues to be a behemoth in the realm of social media and online connectivity. Nowadays, it has evolved into a platform for businesses to set up and thrive alongside connecting friends and family. On its own, Facebook has its own kind of search engine optimisation, […]
Your branding is a powerful tool that lets you attract your target audience and make your product and services instantly recognisable. To help the public perceive a certain way about your brand, you must regularly perform a brand audit. What Is a Brand Audit? A brand audit is a process of evaluating your brand’s position […]
Depending on how long you’ve been running pay-per-click (PPC) advertising campaigns, things can get hairy when trying to work with a new Search Engine Marketing (SEM) provider. For people just starting, PPC management is relatively straightforward: build the campaign, test it, and optimise. The story is entirely different if you already have a significant history […]
Attracting users to your website can improve your sales and conversion rate. However, there are many factors and distractions that can lead them to exit your page without taking your desired action. Fortunately, you can bring back the visitors who have shown interest and are willing to engage with your website through remarketing. This tried-and-tested […]
As a small business owner, you might get tempted to cut corners and take on the Facebook Ads management for your company. While doing this would bring you short-term gains, you risk losing more eventually, especially if you’re not familiar with how Facebook advertising works. With the recent updates in the reach of sponsored posts, you would […]
Google Ads are effective at generating traffic for your website. However, an ill-conceived ad strategy can cause your marketing budget to inflate. Avoid this by having a plan for your paid ads campaigns. Whether you’re doing it yourself or hiring PPC specialists, here are some things to remember if you want to make the most […]
Many business owners spend hours on end every day trying to boost brand awareness and sales but to no avail. What makes it more challenging is that they try to do that in the cheapest way possible, using as little expenses as possible while hoping to boost gains significantly. It might seem that such a […]