There’s no denying the fact that Facebook is the biggest social network in the world. It boasts of 2.7 billion monthly active users, which is why companies are so keen on advertising on this platform. Doing so allows them to be where the consumers are. Incorporating Facebook advertising into your overall strategy benefits your business […]
Facebook has quickly grown to become one of the best ways to advertise your company on social media. With its massive reach of almost 3 billion monthly active users, that’s an impressive pool of customers your brand can access. As an advertiser on Facebook, you’re likely interested in improving your campaign’s performance to reach more […]
Whenever your customer looks for a product on service on Google, there’s a mini bidding war that occurs faster than the speed of lightning full of advertisers fighting for their click. Ranking high on a search engine is one of the most effective ways to grow your online presence and, eventually, improve your sales. Given […]
There are many ways you can market your products or services in the digital market, and one most preferred method is through a pay-per-click (PPC) campaign. This marketing strategy helps ensure brand awareness for your business. Advertisers pay a fee for each click their ads receive. Typically, these PPC campaigns are hosted by top search […]
So you have a website and garnering tons of visitors daily, but if you find that they’re leaving even after navigating the site, the visit is basically useless. Any traffic that you can get is always welcome, but if it doesn’t convert, then what good is it? Depending on the nature of your business, you […]
When done right, social media advertising can generate a lot of sales for your business. However, this will only be true if you know exactly what you are doing. Sometimes, even the plans we’ve spent so long coming up with fall short of the results we expected. If you’re reading this article,
Employing a multi-pronged marketing strategy is crucial for business longevity. Among the common marketing tactics are Search Engine Optimization (SEO), social media advertising, content marketing, email marketing, and pay-per-click (PPC) advertising. Paid search, in particular, is
https://www.408media.co.uk/ppc-management/An essential ingredient of digital marketing is keyword research. When done right, keywords can take your website up to speed against competitors within a reasonable timeframe. The essence of keyword research to your online presence is that it’s the main point of entry in terms of attracting visitors. Finding the right keywords
Advertising on Facebook is one thing, but optimising your campaigns is a whole other ball game. If you want your ads to be effective and to resonate with your intended target audience, you need to make an effort to continually improve them. If not, you’ll find that results will decline fast, even with a hefty […]
Many businesses know that a website plays an integral role in lead conversion, which is necessary for gaining a step ahead of the saturated competition in this highly digitised landscape. Seeing as modern consumers are practically desensitised on advertising and have a shorter attention span, various distractions can