If you’ve been well-acquainted with the world of digital marketing and have been trying your hand at building your own strategy for a while now, chances are you’ve become quite a bit familiar with all the jargon. Terms, such as Search
If you haven’t considered implementing social media marketing into your digital marketing strategy, you’re missing out on a lot of potential earnings. With over a million users on social media platforms daily, it is a treasure trove of potential customers that you can tap with the right social media marketing strategy in place. With it, […]
Instagram advertising is quickly becoming one of the prime fronts of digital marketing. Its access to nearly 2.7 million users and easy-to-use software has prompted big and small businesses to grab accounts. Likewise, many have found ways to integrate themselves into the application, be it through targetted advertisements or as a gateway to their business
You have probably read about how Google AdWords can increase your reach and turn views into conversions. You have probably even launched a campaign or two. But a lot of marketing companies do not use AdWords to its fullest; some places prefer launching campaigns elsewhere because they are not getting the ROI they want. This […]
Every digital marketer knows that running a pay-per-click (PPC) advertising requires time, energy, and money. For one, you have to produce ad copies, have them displayed, and do what it takes to ensure these ads are clicked for your website traffic. When the ads are clicked, you then have to pay the publisher, which means […]
The importance of video for growing your business has touched new horizons in the modern world of advanced business technologies. The video enables the customers to understand your products in detail, quickly and convince them to buy your products or services! It’s effectively your new online salesman. The conversion rate on the business web pages […]
Every business owner who is either running ads or has plans to run ads for their business are always curious to know the tried and tested methods that have successful & practical applications. Actually, there are few common questions we get asked week in and week out.. So we have come
How can you begin using AdWords in a competitive market if you have a small budget? We all are aware of the fact that spending is very much important in any industry so you need to allocate a certain amount of money out of your total budget to start a new company or business. Everybody
Social media is a powerful marketing platform for all types of businesses today. Remarketing on social media platforms is a popular strategy to re-engage past clients and prospects, and if you’re thinking of doing it for your brand, you’ve come to the right page. In this post, we’ll talk about some of the best types […]
Pay Per Click (PPC) advertising is effective for e-commerce websites. This is because PPC focuses on ads, and for e-commerce sites to get customers, they need to put the right ads in place. That said, there’s a growing demand for effective e-commerce PPC management. When you have PPC