Crafting Successful paid social media campaigns
We specialise in creating and managing strategic paid social campaigns for home and outdoor living brands. Our creative paid social campaigns use all the major social media platforms, including Facebook, Instagram, Pinterest and TikTok. Our goal is simple – to maximise their extensive targeting capabilities to increase your bottom line.
Collaboration is the key to success
Any agency can set up a paid social campaign and get likes and clicks. The difference with 408 Media is that we don’t measure ourselves solely on these metrics because it’s conversions and sales that ultimately matter. To do this, we need to create great social ads.
However, we can only make great ads by working with our clients to fully understand their business, products, USPs and not just the price points (although they are essential). This investment in our client’s businesses reaps the benefits of increased revenue, more profit and attracting repeat customers. Our partnership approach embraces open communication and uses our monthly strategy and reporting sessions to improve every metric of your social campaign, from ad copy to onsite conversion rate.
Our Four-Tier Funnel Strategy For Paid Social Campaigns
Our proven four-tier funnel strategy reaches your customers with the right messaging at the right stage of the funnel to ensure they are strategically nurtured through awareness to purchase.
Top of funnel
Here, we expose your brand to your target audience for the first time and drive home your USPs.
Middle of funnel
This is where users have had initial interactions with your brand but not purchased.
Bottom of funnel
This audience has taken purchasing actions, such as added to cart but need the last push to purchase.
An often-forgotten audience is existing customers. Ensuring you continue to keep marketing to your current customers with new products and offers helps increase each customer's time value.
This strategic approach is why many of our clients’ average returns of 5:1 and, in some cases, as high as 12:1.
Why choose 408 Media for your paid social campaign?
Our team of paid social experts are able to help deliver hugely successful social media ads for your business, by firstly auditing your ads account, and creating a strategy that targets customers where they feel most comfortable; on their social media platforms.
We have Facebook blueprint certified experts, meaning we can deliver efficient and cost effective ads to your target audience, whilst ensuring we use your brand’s tone of voice. As a social media advertising agency, we research your brand, identify the correct audience to meet your goals, and create paid social campaigns that deliver results.
Contact us today to find out more about our paid social services.