How to Conduct a Simple PPC Campaign Audit – Our Guide
Is your PPC campaign not working? Do you want to make improvements to your PPC ad campaign? Or are you taking over an existing PPC ads account? Whatever the case is, performing a PPC audit is vital to the process.
Here are tips to ensure a simple PPC audit that contains some of the most crucial matters that you need to look into:
1. Check the Campaign Run Time
Determine how long the PPC campaign is running. Campaigns that are running for a little less than a week will not show results that you can use as a solid basis. It’s best to have a campaign running for at least three months to ensure that you’ll get valuable data.
2. Determine the Information You Need to Focus On
What information do you want to focus on? Determining this will help you direct your audit in the right direction. This also ensures that you will get the most valuable results.
3. Check Your Campaign Settings
Review your campaign settings by going through your account and reviewing all your targeted keywords. This also involves reviewing the individual settings and bids for each campaign. Consider also doing a competitor analysis if you discover new keywords to target.
Furthermore, check the geographic targeting if it’s set up correctly. You have to make sure that the campaign is targeting the most relevant countries or cities that have high chances of converting.
4. Review Ad Groups
Be on the lookout for keywords that are not relevant to your brand. Keywords that have low relevancy must be in their own ad group, adverts, and landing pages.
5. Check Landing Pages
Check your landing pages to ensure that the keywords you’re targeting are relevant to the pages. Keep in mind that your landing page’s relevance has a significant impact on the quality score of your campaign. Therefore, you need to be mindful of it and must include it in your PPC audit. Making your landing pages relevant will save you more money and provide you with a lower Cost-Per-Click (CPC).
6. Check How You Present Your Ads
How you present your ads is extremely important. Doing A/B test for your PPC ads can save you a lot of time and money. Test areas such as variations, appearances, wording, and Calls-To-Action (CTA). By doing this, you’ll be able to determine the best way to present your ads that will garner you more clicks in the future.
You spend money on your PPC ads, which is why it makes a lot of sense to do an extensive PPC audit. A PPC audit will help you determine your ads’ weak points that you can improve on. Additionally, the audit will help you to improve your PPC ads.
If you don’t have the time to do a PPC audit, you can always hire the services of a PPC management company. There are a lot of PPC management agencies out there, which is why it’s important to take your time to find the right one that will suit your business needs.
If you’re looking for a PPC agency in Crewe, get in touch with us today to see how we can help.