Email Marketing Automation To Scale Digital Interactions
The power of email marketing automation is its ability to scale your marketing to create personalised experiences across all your digital channels, including abandoned trigger emails, social feeds, Google, marketplaces, up-sell emails to existing customers and more.
408 Media specialise in using email marketing automation to deliver this seamlessly and more. We can advise on marketing automation software like Kalviyo or augment the capabilities of your existing eCommerce platform.
360-Degree Buying Personas & Channel Selection
Central to our success is creating unique customer buying personas for your products and services. This allows us to create a 360-degree email marketing strategy that will enable us to engage potential customers starting with their initial research in search engines, to a sale, repeat purchase and ultimately to advocacy. Following this, we can select the correct digital channels and messages to have the most significant impact. An email marketing automation strategy allows this to happen seamlessly and at scale.
Get more traffic to your site, resulting in more leads and sales by promoting your brand via email to customers who are happy to engage with you.
At 408 Media, we’re experts in email marketing. We’ll help create an email marketing strategy that will become one of the most powerful acquisition methods for your business.
Email marketing is so powerful because it can be used to recover customers who have dropped out of the buying process, or capture those who weren’t quite ready to complete a purchase.
We create personalised emails based on your audience’s demographics and interests, and regularly test different call to actions, subject lines and messaging within the email itself to help attract the right customers to your business.
We’ve got a team of email marketing experts who will increase your open rate, get clicks to your website and drive more sales for your business, by using the following approach:
- Create stunning email templates – the right visuals and colours can help bring in customers to your site direct from their inbox, and we’ll create a template that follows your brand guidelines so that customer can trust that the email has come from you.
- Create great email copy – we know what works with email marketing, and will use subject lines that grab your reader’s attention instead of it being directed to a spam folder. We’ll use copy in the email itself that gets to the point while selling your product
- Testing and reporting – we set goals for every email marketing campaign that we work on. We’ll collect all the data and produce a report that shows exactly how your email marketing campaign has performed, and what improvements (if any) can be made for the next campaign.
Get a Better ROI Through Email Marketing
A marketing automation strategy goes beyond having to increase the size of your marketing teams to engage in all the channels. The bottom line is that the intelligence we build into our strategies allows us to optimise each channel continually. This means optimising the customer experience, the efficiency of the campaign, the process and ultimately, the ROI.
To discover how marketing automation can transform your business, contact us today to arrange a 15-minute conversation.