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An intelligent and informed approach to programmatic media buying

408 Media are an experienced media buying agency that you can trust with your programmatic campaigns. The world of advertising moves rapidly. It’s complex, evolves quickly, and sometimes you can feel as though you’re struggling to keep your head above water with the constant changes. The constant evolution of tech has probably led you to feel like just another piece of data floating around out there. Yes, we are in the business of data, but more importantly, we are in the business of people. 

Our media buying strategies are effective because we do not only look at numbers and algorithms, but we also take the time to understand your brand and your audience. We make it easy to reach your target audience in the places they ‘hang-out’ online and deliver effective ads that will convert. On average, our clients see a 5-1 return on their ad spends. That’s nothing to turn your nose up at. We don’t normally like to boast, but we are pretty proud of the results we have delivered for our clients.

How Does Programmatic Advertising Work?

Now you know that programmatic ads can deliver great returns and help you build connections with your audience, you are probably wondering how they work. In a nutshell, this is the process for delivering a programmatic ad:

  • A visitor clicks on a webpage
  • The owner of the website places the ad impression for that page up for an auction 
  • Advertisers place their bids for that ad impression
  • The highest bidder wins
  • That bidder’s ad is placed on the webpage
  • The visitor to the webpage views the ad and hopefully clicks on it
  • This seems like a lot of steps, but all of this takes place in less than a second, before the webpage even loads

What is Included in Programmatic Advertising Services:

Targeting

There is so much data out there that we can build refined and segmented target audiences for ads and campaigns. We can reach the right people at the right time to present them your product or service when they are searching and ready to buy. With over 15 years in advertising, we have seen how big data and targeting have changed and have constantly adapted and embraced new strategies. Our experience has taught us what works with targeting, and what doesn’t and we regularly review programmatic campaigns and make tweaks to them to ensure maximum effectiveness and ROI.

Middle of funnel

Our specialist team is here to build out every aspect of your programmatic campaigns. We review the goals and objectives for your business and what outcomes you would like the campaign to deliver. Using our expertise and insight, we build intelligent campaign strategies. We examine your audience and build targeting parameters that will ensure your ads are reaching receptive users. Our strategies are dynamic and agile. We regularly review analytics and deliver reports so you can see how campaigns are performing. We sit down and make tweaks to campaigns throughout their lifetime to keep them optimized and make sure no possible conversion will slip through the net.

Bottom of funnel

A programmatic campaign is not as simple as set it up and watch it run. We manage campaigns from start to finish. We help create goals and benchmarks for measuring success. We assess budgets, ad formats, and publishers. We use top ad exchanges where fraud is detected, so you never worry about ad spend being flushed down the toilet. We are here from beginning to end to oversee every aspect of your programmatic campaign as well as share our knowledge and answer all the questions you might have.

 

Our team of media buying experts can’t wait to work with you. So what are you waiting for? Get in touch today!

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