Our Guide to Proper E-Commerce PPC Campaign Management – What to Know
Pay Per Click (PPC) advertising is effective for e-commerce websites. This is because PPC focuses on ads, and for e-commerce sites to get customers, they need to put the right ads in place. That said, there’s a growing demand for effective e-commerce PPC management.
When you have PPC campaigns running, PPC management is crucial. Here are some tips to help with PPC management for your running campaigns.
Run Google Product Listing Ads
Google Shopping Ads is one of the best advertising platforms for e-commerce sites today. Product Listing Ads (PLA) will let you minimise gaps between users and your product. How does this help with PPC management? PLAs can help managers easily promote the product line while making users familiar with the e-commerce store. Google Shopping Ads allow businesses to target their audience by presenting the brand to relevant search queries.
Do Dynamic Remarketing
When you use dynamic remarketing, it’ll be easier for you to trigger your conversion rate. Keep in mind that dynamic remarketing is different from remarketing. Dynamic remarketing helps PPC campaign management by presenting the ad of the same products that users viewed on the website earlier while remarketing target previous site visitors.
When running PPC campaigns, make sure to keep track of everything. By doing so, you’ll see how your campaigns are performing. If you’re not sure how to do this, you can always ask an expert to help you with PPC campaign tracking.
See What Your Competitors Are Doing
Some of your competitors may have already optimised their PPC campaigns, and if you think about it, they’ve done the work for you. With that said, checking out what your competitors are doing will give you valuable information, such as the types of landing pages they’ve created for their campaign keywords.
Optimise Your Ad Copy
Your Unique Selling Proposition (USP) will make you stand out from the competition, and when you have PPC campaigns running, it’s important that you have a solid USP. Your USP is the reason customers will choose you over the others. When you have a good USP, you need to communicate it to your target audience, and that means optimising ad copy that can attract leads and repel unqualified ones.
Do Proper Campaign Targeting
An effective PPC management takes into consideration all the factors that affect campaign targetings, such as devices, geography, and time. Keep in mind that how your ads perform will vary based on the device that your customers are using, so you need to know what they are. Next, the geography is essential. Look into your performance based on location to help you determine if you’re allocating the right resources to the correct location. The geography will also help you identify if a particular area is profitable or not.
Last but not least, it is also important to consider the time, such as how your campaigns perform by day of week and time of day.
With all these tips, you’ll be ready to manage your PPC campaign for your e-commerce site effectively. Watch your business grow!
If you’re looking for a PPC management agency in Crewe, get in touch with us to see how we can help.