Ashes Memorial Jewellery is a luxury jewellery company specialising in creating jewellery to memorialise your loved ones after they pass away. They approached 408 Media to help them scale up their Facebook & Instagram campaigns.
Their goals were ambitious to hit a 4-1 ROAS from their current 2.5 ROAS and establish themselves as market leaders in an increasingly more competitive market.
After completing our initial research, we discovered that their products have a high consideration to purchase phase between 60-90 days after the initial interaction with the website. With this in mind, we created a strategy that would nurture their buyer throughout this long user journey:
Awareness – These ads were developed to engage with new users, build desire for the products and drive traffic to the site.
Consideration – These ads were aimed at users that had visited the site but had not yet purchased. We addressed concerns and objections (how to send the ashes of their loved ones, payment options, etc.)
Purchase – Here, were encouraged users to purchase by targeting people who had shown intent to buy but not purchased, such as adding a product to the basket.
Retention – Once a user had purchased, we began promoting other relative items to encourage further purchases and improve the lifetime value of each customer.
The Bottom Line
- 5:1 Return on ad spend
- 30% increase in overall website traffic
- £19 reduction in cost per acquisition
- 200% increase in spending on the platform within 12 months.