First Tunnels are a marketing leading supplier of polytunnels to B2B and B2C customers. They had previously. Their growth strategy was to grow market share and reducing cost-per-acquisition.
We created a strategy for each of the domestic and commercial audiences. This focussed on purchasing intent at each stage of the buying journey and optimised the investment in each. Our intelligence-based bidding strategy used an algorithm to predict the audience’s search accurately
The Bottom Line
Our strategy exceeded all of the campaign KPI’s within. We successfully increased sales by 144%, conversion rate by 20% and the CPA reduced.