Select Mirrors Reflect On A 97% Increase In Revenue
Select Mirrors offer a range of high-quality modern mirrors directly to consumers via their ecommerce proposition. They initially approached 408 Media to audit their existing campaign. Following our findings, we were appointed to create a UK strategy to increase ROI by and revenue by to aid the brand growth strategy.
Our strategy’s first pillar was to consolidate within the search and shopping campaigns to provide increased flexibility for smart tactical bidding. We then improved the campaign’s segmentation and bidding strategy to eradicate all inefficiencies and ensure the budget went further. One tactic included consolidating all category bids into two silos – “Bid” or “Max Bid.” This simple tactic alone ensured we always bid strategically (head)) rather than just being reactionary (our heart). Finally, our intelligence-based bidding strategy used an algorithm to make more accurate predictions about buyer intent, regardless of the user’s search query.
The Bottom Line
Select Mirrors strategy surpassed all campaign metrics. We successfully increased sales by 97%, conversion rate by 43% and reduced the CPA.