Tub Chairs: No Sitting Around With A 51% Sale Increases
Tub Chairs, a manufacturer of quality tub chairs, was looking for help with their paid ads campaign . They came to 408 Media because we have the expertise needed to drive conversions through search, shopping & dynamic campaigns to increase awareness while capturing new customers.
Our first strategic improvement was to consolidate within the search and shopping campaigns to provide increased flexibility for smart tactical bidding. This meant that instead of playing a guessing game of which products sold best we have tangible data we could feed back into the AI based data learning.
The Bottom Line
Tub Chairs strategy surpassed all campaign metrics. We successfully increased revenue by 51%, transactions by 43% and the conversion rate by (20%).